MSN Contextual Ad Program Coming Soon?

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In the middle of an enormous batch of posts from yesterday at SES Chicago, Mr rustybrick drops the following:

Just overheard Jed Nahum from MSN Search trying to pick up a beta tester for its contextual advertising program - picking up a publisher for the program. That is all I know right now.

Direct link here, but look at the front page for reporting on lots and lots of sessions.