Creating Credibility on the Web

Thread Title:
Research on corp. branding and home page
Thread Description:

bragadocchio provides an outstanding set of links and commentary on the subject of creating credibility on the web in the context of photographs of real employees vs stock images.

I'm prone to believe that photos that people can believe are the real people behind a site can improve trustworthiness, and the standard stock images of attractive people that many use in their sites don't normally add to a site. It's the real world view of a company that builds trustworthiness and credibility.

And to think i was going to hire a male model to pose as me for this sites about page eh? - Now i guess i'll just stick a pair of underpants on me head and be done with it...

Bookmark this one, it's a cracker!