Web users judge sites in the blink of an eye

3 comments

You better make your landing pages count. And you've had it if the meat is below the fold or, worse, a click away. Not exactly new news there then, but you might not be aware of just how little time you have to make that first impression count - Potential readers can make snap decisions in just 50 milliseconds. So says research published in news @ nature.com:

Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.

We all know that first impressions count, but this study shows that the brain can make flash judgements almost as fast as the eye can take in the information.

Comments

The clock starts the moment

The clock starts the moment your prospect sees your anchor text, PPC ad or ad button. The conversion battle starts there.

Yeah...

...I read that on Cre8asite

I agree that if people are already suspicious because of the link/source, it may even take them half the blink of an eye to click away.

11 Seconds

I read years ago that the average user will only spend 11 seconds on a web page. That includes the time the page might take to load on a dial up connection. Which means that by the time they see your page, the above timing sounds just about right.

Too many people go for flashy design, lots of graphics, and far too much meaningless web copy. When what they really need to do is determine whether that is appropriate for the type of site they have. I see far to many sites where I'd just like to smack the owner/webmaster upside the head with his own server.

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