AdSense - how the cake is sliced?

mat on Mon, 2006-01-16 01:18.

Marketing & Advertising

4 comments

Via a post on jensense blog - AdSense pays publishers 78.5 cents on the dollar, according to NYTimes comes an unattributed, but very precise figure on how much a publisher earns from an AdSense click.

Google.com and the company's foreign search sites contribute more to Google's bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

The NYT piece is here - Google's Shadow Payroll Is Not Such a Secret Anymore

Comments

Lame

IncrediBILL on Mon, 2006-01-16 02:21.

Jen should know better.

It's about 60%, those numbers include PREMIUM PUBLISHERS - can't tell how I know

It´s an easy and false calculation:
Traffic acquisition cost * 100 / Google network web sites = X
529,874 *100 / 675,012 = 78.498
So this figures are with special partners like AOL. I would estimate something around 70% for the normal AdSense publishers.

Jen joins SEW Blog for

seobook on Mon, 2006-01-16 07:52.

Jen joins SEW Blog for contextual news. Congrats Jen :)

Maybe it came from threadwatch :)

NanaGB on Mon, 2006-01-16 08:23.

Just kidding, they probably came up with it the same way I did.

I posted some numbers and calculations last year

http://www.threadwatch.org/node/4342#comment-27026

My report is online at http://www.thebizbank.com/dropping-adsense-revenue-share.php
I also got the data from their earnings report, and felt the numbers were a bit high, my conclusion was that the small guys were getting much less that the 78.5 percent I calculated.