Bob Massa Interview

29 comments

No doubt interviews are currently the hottest form of spam on the SEO circuit, but this one is good.

For the novice I would say, lay a little lipstick on the asses of those who can help you meet your personal objectives, then wipe the shit off your lips and get to work.

Tips on how to get to work and lots of other fun quotes are in the interview. Give it a read.

Comments

Be provocative on TW..

..and they all want to interview Bob Massa

Great interview, UK Gimp.

Great interview, UK Gimp.

>Be provocative on TW..and

>Be provocative on TW..and they all want to interview Bob<

It was actually kind of the opposite. But I hope that doesn't stop anyone from being prvoacative on TW. I believe it rasies the entertainment value.

I got asked for these interviews around the 20th of last month and I agreed but had to get some things off my schedule first. When I am asked to say something that is going to go on someone elses site out of respect and appreciation, I feel pressured to do my best. Doing that takes an inordinate amount of my time.

I started clearing my plate and as I had more time freed up I was able to post a little more at my favorite hang out. Nothing serious really just as I ran across topics that caught my eye, I would try to say something goofy to disrupt ---- Errrr I mean contribute.

So in this case anyway, it was more like, get asked for an interview, go to TW and say something provocative.

It still surprises me that anyone would want an interview from me in the first place or that anything I say would be seen as provocative. I did kind of figure the shitty lips thing would probably get noticed though.

>surprises me that anyone

>surprises me that anyone would want an interview from me in the first place

Shocked would be a better description, hhh.

next?

okay, so there's the old skool review:

Quote:
for the novice I would say, lay a little lipstick on the asses of those who can help you meet your personal objectives, then wipe the shit off your lips and get to work.

who's gonna do the NewSchool interview?

Well, I read John's Massa

Well, I read John's Massa interview and although it's interesting, it sounds kinda funny because John has no comments after Bob's silly remarks and stuff. It's obvious that John just wrote the questions and printed Bob's answers. Which is fine, but it would be much better if John would comment after Bob's answers.

On to the next one...

Oh, and Aaron, why do you feel that interviews are now spam?

Jeremy Paxman (not)

Another missed opportunity.
It should be left to the pro's

why do you feel that

why do you feel that interviews are now spam?

I was talking to Doug, and, like everything else... ;)

Well there used to be like 1-2 SEO interviews a month that I would come across. Now it is like 6-7 per week.

I guess the increased frequency does not make them spam, but it is like anything...the forums used to be really interesting and then they got less interesting and noisy...then blogs were sorta cool, but now the space is so self referential and noisy that it is not as cool as it once was (and I am at fault as much as anyone as I run multiple blogs)...and now interviews seem to be the thing to push and overdue.

It doesn't have to be called spam I guess, but I used to think lots of interviews had great questions and answers, and I don't think of most of them as being of as high of quality as much anymore. And I am not faulting anyone else on that front either...I now find myself asking less interesting questions and giving shittier answers than I used to.

Here is a solid Paxman interview., althoug I can't see any SEOs doing those kinds of interviews :)

When I try and come up with the questions I attempt to ask things that have not been asked before or I try and position them in a way that will provoke a good response.

That is what good interviews do :)

It's obvious that John just wrote the questions and printed Bob's answers. Which is fine, but it would be much better if John would comment after Bob's answers.

Lots of people do interviews that way.

Lots of people do interviews

Lots of people do interviews that way.

I hadn't done a lot of interviews till recently, but when I do them most of the folks ask for all the questions up front. When I have tried to do the one question at a time technique, the folks get annoyed and ask for all the questions.

I am really proud of a few of the interviews. I think Bob gave us some good answers, as he did on the UKGimp one as well. What I have been trying to do is get a few more outsider interviews - like Guy Kawasaki and Jakob Nielsen. I believe that will broaden the horizons of a lot of SEO's whose focus is narrowly on rankings.

But it is true what Aaron says:

now the space is so self referential and noisy that it is not as cool as it once was

Instead of discussing SEO, marketing and conversions, the talk is about who is A List, who is B list, who is a friend of who, and who.

Self referential in itself is not a bad thing. I personally like to see what people are about, do they have kids, what bands they listen, etc. It's makes reading their writing easier.

But the problem is when that's all there is left to discuss.

Ones mans spam

One mans spam...

Another

Sebastian interviewed the Google Sitemap Team and there is lots of good stuff in it, check it out here

If an interview teaches someone something new it is good.

Period.

Lots of people do interviews

Quote:
Lots of people do interviews that way.

Absolutely, I've had many done that way, in fact, nearly all of them. However, there was something about John's that seemed odd, and I think it was just because his questions were so short and serious like, and then Bob went a little wild and crazy with his answers. So there was this disconnect.

Now in ukgimp's, it didn't seem very noticeable. Perhaps it's just a matter of how the questions flow or something? Or perhaps it was just Bob's answers to John really needed more comment than his answers to ukgimp.

At any rate, both were very good interviews and I wasn't really trying to criticize or anything! :)

Yep, good eye Jill, I agree.

Yep, good eye Jill, I agree.

Sebastian interviewed the

Sebastian interviewed the Google Sitemap Team and there is lots of good stuff in it, check it out here

That is exactly what I mean. Hey look AN INTERVIEW!

While I liked Sebastian's interview and recently mentioned it on Threadwatch I have also seen it referenced across a ton of sites and you mentioned it as though we have not yet mentioned it.

Pre-Vetted Questions? - Worthless!

The interview technique of using what is effectively a list of pre-vetted questions really is a little sad. These interviewees are often mature, experienced business people who should be able to cope with pointed questions fed to them live in person or on the telephone. The soft touch pre-submitted list of questions really just reminds me of the sort of questions that used to be put to 17 years old Britney Spears, but even she now, does live, no holds barred interviews. Any potential interviewee who won’t subject themselves to the cauldron of a live interview is hardly worth bothering about. Hell, even Bill Gates, who doesn’t need any publicity is up for it on a regular basis. Please you aspiring interrogators; instead of just worrying about who will link to your interviews, have some integrity and get interviews that are worth reading. Brown nose jobs just don’t cut it.

You write this stuff on the

You write this stuff on the bog mate?

It's really one big game of

It's really one big game of chess, I do not make any money from my interviews but I do promote people who I feel are useful.

You should see my stats, my interviews are like resumes, and people search for them. I consider it my service to those who have helped me out over the years, it is also about having fun on a social level for me, people interest me.

You can not hold back new media, blogs are turning into micro-forums and people in "niches" are blogging about each other. It's the ones who step out of these niches after developing a site flavor that will do well.

and I have to admit something, my blog has a purpose, it is to give mr. paint a boost! ;-)

One that made me laugh...

Quote:
John Scott: What makes you happy?

Bob Massa: To slay my enemies and hear the lamentations of their women.

I'll have to keep that one in mind, Bob. That cracked me up.

I sometimes read some of

I sometimes read some of these interviews, just like I sometimes read interviews in "the ordinary press". What's interesting to me is that you get a broader (and sometimes deeper) view of a person, some action(s) or events than you would get from a forum post (or ten). Sometimes you even get brand new knowledge and/or insights.

I wouldn't call it spam, but I agree that it seems popular to do interviews these days. Well, as long as they're good that's okay I think.

Bobs interview was interesting because of all the Search King stuff. Only sad that he was so funny all the time. I would have preferred a more serious set of answers, as I just don't know the details of that story (and it didn't really become apparent from reading the interview).

quote

To slay my enemies and hear the lamentations of their women

It's a line from the the original Conan movie starring the AAAHHNOLD.

the best interview you will ever watch

http://news.bbc.co.uk/1/hi/programmes/newsnight/newsnight25/4182569.stm#

goto the video and start at 3mins 30 secs, awesome

>Bobs interview was

>Bobs interview was interesting because of all the Search King stuff. Only sad that he was so funny all the time. I would have preferred a more serious set of answers, as I just don't know the details of that story (and it didn't really become apparent from reading the interview).<

I took the humor approach because of the two sites that had asked me for an interview. I was more serious with the ukgimp interview than with JS because of the questions asked and the tone they were asked in, but after reading the site, I was going for entertainment value. I think if ukgimp wanted a more serious interview, the name of the site would probably be different as well as the graphics.

For John's, there is a history there, (we met in person a few years ago in Las Vegas),and I always figure any interview that asks, "what makes you happy?" can't really be expected to be serious.

As I said earlier, I always try to find ways to add value to THIER site and in these two cases, I felt entertainment took precedence over substance.

As for the SearchKing stuff, I've been asked to speak about that more than anything else. Most of that was serious and a lot of it was spontaneous on the phone without any notice. It is true, that is quite the horse of a different color. But I don't have a problem talking about it seriously. In fact, I think it SHOULD be discussed seriously without the focus on selling links. It was never about that. It was about one company deciding to take action to restrict the legal business of another without due process.

But, my point is simply that most of you reading this now will very likely be interviewed at some point by someone about something and when that time comes I would urge you to consider two things.

#1. Try to add value to THEM more than you. Simply being asked you are being shown respect and have been given value in the form of an endorsement. If you reciprocate that respect, the chances of getting asked for another interview is much greater. Whether you get asked again or not, it is just the right thing to do.

#2. Tell the truth!

Never forget that one man's mindless drivel, is another man's evidence in Federal court. What you say is being published online so it's not like you can claim later you never said it. No matter what you say, as long as you tell the truth, you can always stand by it.

Good words to live by

No matter what you say, as long as you tell the truth, you can always stand by it.

Seriousness in interviews is

Seriousness in interviews is highly overrated. I don't do them to interrogate people or even learn industry secrets, I do them for the most part to better know the person. Personality is what I want to see in an interview.

If you want seriousness, you won't want to the latest Aaron Wall interview:
http://www.v7n.com/johnscott/2006/02/17/aaron-wall-uncovered/

Hardly anything about SEO in there.

I want

I want to hear more about naked bull riding. ;)

I was not naked though...I

I was not naked though...I was dressed like I was going to a rave, but in no way a naked rave...never really had a body for that sort of stuff...maybe that could work if I gained like 30 pounds of muscle and lost 80 pounds of gross body fat, but even after that I think it would still be a bit of a stretch.

It was also hard to walk for like 3 days after my first and only mechanical bull. My foot was popping every few steps. Brutal. One of the 3 or 4 times in my life that I ever took asprin or whatever it is.

DaveN is the naked bull rider. That is his crown and I don't want it.

LOL

Am I the only one who finds this type of stuff extremely amusing?

Props to DaveN for having a great sense of humor which is lacking in the "marketing" community these days. His cartoons are actually really good.

You wouldn't catch me on one of the ball busting monsters unless there was some serious cash in the bet, hehe, take care. :)

I was dressed like I was

I was dressed like I was going to a rave, but in no way a naked rave

nothing says abuse me quite like day glow beads and fairy wings

Sorry Dave

For those of us that have ridden a real bull, the mechanical one just doesn't cut it and I'm not about to get naked around any animal that weighs 1800 more pounds than I do...

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