Mobile Marketing Primer

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Thread Title:
Mobile Marketing = Interactive Branding
Thread Description:

If you're wondering why Threadwatch has recently opened this section: Mobile Marketing this little article over at Commpiled may well give you the answer. It'll also tickle you a bit im sure as there are some striking parallels to be spotted between the way agencies (read clients) view MM and the way we all know many of our clients (and the public in general) view web marketing. Enjoy...

Mobile marketing in 2004 suffers from being understood mainly by technical people. Instead of presenting mobile marketing as an additional conduit between brands and consumers, industry experts still talk in telecommunications jargon. Even the relatively straightforward acronym SMS (short message service) is not something consumers or brand managers relate to. When SMS is presented as "a way for a brand to develop a one to one interactive dialog with consumers via their mobile phones," that is put in a language understood by marketers, suddenly it is not a technology but a solution.