MSN New Broom - Who Forgot To Pack The Search Engine?

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A new head at MSN - 'Nicol to 'bring out the soul' of MSN' - talks a big talk about becoming an 'entertainment powerhouse'.

Yusuf Mehdi, senior vice president of information services at MSN, told him the company "wanted to spend hundreds of millions of dollars to build this network into what it should be," Nicol said in an interview with CNET on Thursday. "My first question was, 'Who is this really?'"

A lot of talk about content, reviews, community, yadda yadda, new features, soul (not music), new travel section ..... clearly squaring up to Yahoo! and AOL as a destination. However, no mention whatsoever, nil, zilch, of MSN Search.

"Our mission is to be the best at anticipating what our viewers most want to see, read, interact with on the Internet, and allow them to participate in its creation," Nicol said.

I must have missed the announcement that MSN Search is not part of MSN.



I have a few entertainment themed websites and have to MSN does a really nice job of sending a decent amount of traffic my way for those sites.

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