Women Taking Over!

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According to a study done by the EIAA, Euro female internet usage is growing at faster rate than their male counterparts. ClickZ also did a write-up of this study here.

So what does this mean to online marketing? The study suggests

Advertisers need to recognize how women's use of different media is evolving and the way in which they are interacting with the Internet is becoming increasingly integrated into their lifestyle through blogging, eCommerce and instant messaging.

Seems to reinforce the need for simple, customer service, based communication online.

(Oh and if anyone is in contact with the EIAA can you please tell them to have their logo link to their homepage?)