Overture, Geico Settle Trademark Dispute

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Thread Title:
Overture, Geico settle trademark dispute
Thread Description:

Overture Services has settled a lawsuit brought by insurance giant Geico, ending a battle in an ongoing war over the commercial use of trademarked terms in Web search results.

Geico vs Google suit is ongoing - judge denies Google's motion to dismiss the suit.

Interesting times for the PPC market.