Adware/Spyware Direct Revenue Exposed - Latest Evidence


I could literally write all day about this... and still, all you'd have is a summary!

Direct Revenue, have seemingly amassed many $millions from installing adware, spyware and all manner of other "wares" too.

... revenues ($6.9 million in 2003, $39 million in 2004, $33 million in January-October 2005). (4) Discloses revenues from installing other vendors' software ($4 million for January-October 2005).
Exhibit 61 - Reports that Direct Revenue earned $226,964 from showing Yahoo Overture pay-per-click advertising during April 2005, with similar months for May and June 2005.

In case you didn't know, the New York Attorney General has filed suit against Direct Revenue (DR). I won't bore you with the legalese - it's fairly obvious why.

Reading the recently-released documents attached to the case is like reading a who's who of popular websites and internet companies:

Direct Revenue distributors, including installation counts by month and year. Includes substantial installations (more than 5,000 per distributor) from 24/7 Real Media,, Adperform, Adscpm, Adtegrity, Advelocity, Advolt, Argonaut, Bane Media, Blubster, Briony Hurn, Bundleware, Carl, CDT, Club Jenna, Coloumb, Cydoor, Dio, Dmagroup, Elite Media Group, Eprocessing, EU Software, Evolution World Wide, ExitExchange, Flying Crocodile, Fortunecity, Grokster, Holistyc, Icmd, Idownload, IE Plugin, Imgiant, Integrated Search, ISuply, JonesMedia, Kazaa, LEC Dialer, Lycos SideSearch (upgrade), Madnight, Magic Window, Mamma Media, Marketing Metrix Group, Max Online, Media Motor, Media Whiz, MindSet, Music Civy Morpheus, MyGeek, Net Thinkmedia, Newmedia, Online Traffic Broker, Opt-In Big, Protected Media, Qoolaid, Razor Media, Ride Marketing Group, Seed Corn, Simpel, Simple Internet, Skyhorn, Standard Internet, Sunny View, Target Comm, Terrapin Media, Traffix, Vendare, Vera Pass, Verticlick, West Frontier, Wild Media, and WSW Telecom.

Some of the evidence submitted (and only disclosed publically now)...

("lp" is an investigator)

Describes the specific methods, procedures, and findings of Ip's tests of Direct Revenue installation practices.

Describes Ip tests of or at FasterXP (1-7), Atomic Clock (8-11), My Panic Button (11-15), Luke the Screen Washer (15-19), My Tracks Eraser (19-24), Holistyc (24-27), AIMPhuck (27-30), Wallpapers4u (30-33), FlashTalk as pushed by Stlyrics (33-34), (34-37), PCWeatherAlert (37-40), TaskBuddy (40-44), (44-48), and search engine results for certain Direct Revenue product names (48-49).

A representative example: Ip searched Google for "holistyc," chose a listing on the first page of results, and declined an ActiveX installation prompt when offered, yet nonetheless received Direct Revenue software.

They were seemingly after your other software too - There is submitted evidence (Exhibit 18) that:

Discusses "torpedos" to remove competing spyware and adware.

A wolf in sheep's clothing... on DR's methods of monitoring distribution practices:

Notes Direct Revenue's retention of Alan Chappell, "a noted internet privacy expert, to consult ... on ... distribution and disclosure practices," specifically noting that Chappell "later became the main drafter of the TRUSTe [adware] guidelines."

Seems also that they were hitting it so strong that even their own staff were becomming concerned:

Email discussion of ad frequency. Staff say "we are popping too much" and "we are hammering users too often"

As I mentioned, I could go on all day just summarising this; there is a LOT more and it makes both interesting (from a business model perspective) and shocking reading too!

Most, if not all of the Direct Revenue case documents at BenEdelman

Thanks to paperghost.