Amazon Selling Online Webinars With Authors

2 comments

Amazon is apparently now offering online webinars that customers can pay to attend. Here's the first ever Amazon webinar, scheduled for April 13. The price? 199 USD.

Many have postulated that content is of limited value, more value is in experiences, interactivity, conversation, etc. Is this the right idea? Is "experience-ifying" content via webinars actually something that people will pay for?

via Church of the Customer

Comments

good idea

another way to build the consumer experience, and leverage their relationships built on low margin products to make higher returns on higher margin offerings

I think the $199 is because he is a biz management consultant. many authors will likely do similar free or cheap...realizing it to be a cheap personal marketing mechansim.

look at the sales he is

look at the sales he is pushing! not bad ...

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