You Will Watch Our Adverts


I love this one. The New Scientist reports on a patent filed by Philips to stop you changing chanels when the advertising break comes on. Its all done by using embedded digital flags, but, sheesh, is it really going to help advertisers if the punter is forced to watch them.

An apparatus (270) and method is disclosed for preventing a viewer from switching from a channel when an advertisement is being displayed on the channel. The apparatus (270) and method comprises an advertisement controller (270) in a video playback device (150) that (1) prevents a viewer of a direct (non-recorded) broadcast from switching channels when an advertisement is displayed, and (2) prevents a viewer of a recorded program from fast forwarding the recorded program in order to skip past advertisements that were recorded with the program. A viewer may either watch the advertisements or pay a fee in order to be able to change channels or fast forward when the advertisements are being displayed.


Is it going to strap me into

Is it going to strap me into the chair and stop me from going and putting the kettle on during ad breaks? Is it going to turn off my PC to stop me going online instead of watching TV at all? Is it going to interfere with the signal from my PS2 when the ads come on, and display them instead of Timesplitters 2? No? Then what's the point?

Bunch of monkeys

Where do I preorder my phillips-ironfister(tm)? Do the big companies still not get it? The user will and must control EVERYTHING. This is similar to the recently ill-conceived "download a movie for twice the price, but you can't watch-it/transfer-it/flip-it/record-it/view-it-with-the-lights-on service". I hope they crash and burn divx style for being so clueless.

Pay Per Program

Ads, who needs 'em.

Many people pay close to $100/month for all sorts of crap on Cable channels and now you want to force us to watch ads on a service we pay for?

Perhaps the advertising model simply doesn't work so here's a concept who's time has come, just charge a flat rate to see the show, forget the monthly rates for all the channels, just let me buy the programming I want and all the rest of it can rot in hell.

Howard Stern on Demand is just the beginning of where I think TV is headed, meaning the pay-per-program route, not the content. For instance the recently cancelled Arrested Development might've been able to survive in a subscription enviroment with 3M viewers.

Before I forget, one more thing:
Blow it out your ass Philips.

IPTV with

IPTV with contextual/behavioral targeting in T minus...


...errrrm... right.

I'm almost ashamed to be dutch right now :-]

no its great

I don't actually want to watch the ads but better that than sit in a room with someone who flicks the *&!!$* channels all the time :)

I want this and I want it NOW!

A viewer may either watch

A viewer may either watch the advertisements or pay a fee in order to be able to change channels or fast forward when the advertisements are being displayed.

Sounds like a fair tradeoff.

Fair tradeoff?

We already pay almost $100/month for cable, I'll be damned if I pay a nickle more to "skip" the ads!

That's the kind of nonsense that will cause people to grab rifles, climb transmitter towers, and start picking off TV celebs in the parking lot.

you pay for cable?

really? ;-)

" . . .start picking off TV

" . . .start picking off TV celebs in the parking lot"

Now that sounds like a good idea!

Would you be willing to pay a little extra to shoot at celebrities over the internet, sorta like ?

Live Shot

Seen it before, totally cool if you could put politicians in front of the camera/gun.

All states would soon be RED states, bad pun, but I digress.

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