Bruce Clay Videos & DVDs Marketed by Trade-Secrets.org's Peter Skuse

21 comments

Someone uploaded some Bruce Clay DVD previews on YouTube. Wonder how that works? And why he doesn't market them harder away from YouTube?

[update: Bruce commented that someone else posted the DVD. Later we found out it was none other than Peter Skuse, who left several comments below.]

Comments

Search Engine Optimization Search Engine Optimization

It's all about Search Engine Optimization, Aaron. He shows you how to do Search Engine Optimization, because he is expert at Search Engine Optimization. He's been in the top 5 for Search Engine Optimization (you know, when people search for Search Engine Optimization on Google) for 5 years. According to the promo video, he's been #1 for Search Engine Optimization for 10 years.

I don't understand much about Search Engine Optimization myself, but that seems to be what it's about.

Growing on me...

John, I'm really starting to like you. I'm not sure why yet, but I'm likin' your style. You have to wonder how this particular firm has been able to get into those top positions and maintain them for so long.

LinkMaps

Yes, I set that up in Quark a couple of years ago. Reds are one way. Blues are two way. ;)

Don't get me wrong. I have respect for Bruce and his longevity. I'm also very familiar with the history.

Again?

Oooo...pageoneresults caught another perp. Now he can hang out another SEO malpractice shingle!

You're next...

Jill, you're next. :)

And by the way, it's SEO-Malpractice.com.

P1R...

it might help to state what LM and DSM are when you show what might otherwise be a confusing diagram

LM = LinkMaps - DSM = Dynamic Site Mapping

The above diagram was something Bruce forced me into producing during a public discussion on his LinkMaps product in 2004 August. I had to create that to depict how the product worked and who was benefiting the most from it's implementation. That was the third discussion I had been involved with over the past 5-6 years concerning the same product, LinkMaps.

P.S. I don't doubt that Bruce will be around shortly to discuss this further. Mark my words, he will tell us that the product has changed considerably since the 2004 discussion. I believe I also heard that in a 2002 discussion on the same product.

Bruce taught me that tactic himself

Some time ago, as I recall, he advocated that tactic quite openly. I learned it from him, actually. I have no doubt he would use it himself for as long as it works. [NOTE: to clarify, following the DSM/LM clarification above, I am referring to the non-doorway doorway pages technique, not the proprietary tools].

Personally I am shooting for

I am still shooting for the most search for term 2002-2005 Paris Hilton (check #16ish ) Try that Bruce Clay!

Whats amazing to me is the guy has ranked 5 years for a term (or 10 years whatever) and he has to sell some crappy ass video? I mean if he really can rank for anything wtf is he doing making some stupid video he should be retired on a beach somewhere....

Maybe he just needs to buy a good keyword list so he knows the top paying keywords to rank for =P

Sorry.. I am sure he is a good guy but after watching that video his cockyness really rubs me the wrong way (eww that sounds weird)

you're aware....

... that Bruce definitely didn't start marketing these videos himself?

http://www.youtube.com/profile_videos?user=peterskuse shows all uploads from this user and you see that this is just done by this tradesecretdvds guy.

looks like they're selling taped presentation from (various?) trade shows - basically all get rich without work stuff...

Shoemoney - he definitely does

I just saw Bruce again at PubCOn and he really does rub me the wrong way too. Too much pausing for dramatic effect: "I now have 70 billion pages indexed in Google" and "Seventy Thousand Top 5 rankings" (hyperbole added for dramatic effect (tongue in cheek)...

lol all the way to the bank

Yeah, but he is ranked rather nicely for the term 'search engine optimization'. Argue techniques all day long, I'd say he's getting results. Whether that translates into results for his clients, I really don't know.

Authority

Quote:
Yeah, but he is ranked rather nicely for the term 'search engine optimization'.

Probably because his site may be classified as a "natural authority" due to the history of the domain. And of course the sheer number of inbound links may be helping too. ;)

Bruce has had those positions for years just like many other older domains in this space. It would probably take an Act of a Higher Power to upset those positions (in any dramatic way), they are rooted.

Yeah, but he is ranked

Yeah, but he is ranked rather nicely for the term 'search engine optimization'. Argue techniques all day long, I'd say he's getting results.

Ranking for SEO related phrases is usually just a mantle piece...not much real traffic and limited conversions for the effort needed to break into that term space... I have ranked top 5 for phrases like search engine marketing, search engine optimization, seo etc etc etc

I think you really need people to search for your brand if you want to make good money on high end services.

give the old man his props

Hey, since I see some speculation in this regard, I know several businesses that have had great experiences with Bruce Clay. The stuff I have seen is typical, not-too attractive, fundamental SEO. In the niches, you can make a lot of money doing what he tells you to. He's also a pioneer at lots of things, take a look at his Technical Tips page, it's all dressed up for web 2.0 now, but that page has been around with the same valuable info since before I stuffed my first keyword.

Since I was invited...

For the record, I was an invited speaker, I spoke, they recorded, then without permission someone bought the library, divided the content, sold it, and it is now posted. This was recorded a few years ago. I did not upload it or approve it, or until now even know about it.

LinkMaps does not link to me at all except once with a rel=nofollow and on a page with NOINDEX. It hasn't for years. It is there just to point to the product source. And I still dispute that any page marked NOINDEX passes pagerank, or that pagerank is going to make you rank. Cute picture, but invalid for years. Clearly intended as an insult.

Anyone visiting my NEW site knows why it ranks.

Just Proven Techniques From Recognised Experts.

Hi, I'm the trade-secrets.org guy!

Thanks for all your lovely comments.

Firstly, they're not 'crappy assed' videos. They're high quality DVD's featuring recognised experts in their field revealing proven Internet Marketing techniques that actually work.

Secondly, at no point do we market the DVDs as 'get rich quick' schemes. All the business sytems that are explained in detail on the DVDs require hard work to make them successful. The difference is that we provide a proven blueprint in your hand that actually works.

You may not all like Internet Marketers such as Armand Morin, Alex Mandossian or Perry Marshall, but I think you should give them a little respect and acknowledge the success of their businesses. All they do in my DVDs is tell you how to do it for yourself.

Obviously, all you millionaire seasoned pros out will learn nothing from such resources, but I've managed to help out quite a few less experienced marketers out there start up a viable and solid online business.

I sleep real well at night by the way.

Pete

welcome to threadwatch

Welcome to ThreadWatch, Peter. Nice to hear from the source.

Don't fret about the "crappy assed" comment. To some people, spam is anything above them in the SERPs, and crappy-assed is anything that bets more attention than they get themselves.

But now that you are here, I wonder if you could address the remaining question?

Bruce says:

Quote:
For the record, I was an invited speaker, I spoke, they recorded, then without permission someone bought the library, divided the content, sold it, and it is now posted. This was recorded a few years ago. I did not upload it or approve it, or until now even know about it.

Is this true?

Bruce Clay's DVD

Hi Andrew,

Thanks for the comment.

Bruce Clay does have some genuine concerns with the resell rights of the DVDs which he is taking up with the DVD's creator.

I purchased the resell rights in good faith from a very resepectable source and we will have to see what the outcome is.

Bruce and myself are currently in contact with each other and are coming to an agreement that will hopefully satisfy us both.

I have nothing but respect for Bruce and his work. He is a consummate professional who was just looking after his business interests, which is exactly as it should be.

Which I have to say is not how I would describe SEOBOOK, who I have just learned owns this site. As owner and moderator of this forum, not only should you discourage ill-informed, moronic attacks on people, products and services, but you certainly should not become an active participant.

Responsibility comes with position.

Pete

Which I have to say is not

Which I have to say is not how I would describe SEOBOOK, who I have just learned owns this site.

Shift the blame and that will score you fans.

I will make sure I put out any ensuing flames toward you Pete.

This

Bruce and myself are currently in contact with each other and are coming to an agreement that will hopefully satisfy us both.

sounds much different than

I spoke, they recorded, then without permission someone bought the library, divided the content, sold it, and it is now posted. This was recorded a few years ago. I did not upload it or approve it, or until now even know about it.

One could only assume that contacting the people in the videos before buying, packaging AND marketing them would be part of due diligence. Someone is obviously lacking somewhere. My professionalism might be the issue, but more likely it seems other things are at play as well. For example, why was Bruce only made aware of this product AFTER this page started ranking in the search results?

If Bruce gets some compensation for his hard work I think you would have to agree that this thread was good for Bruce and good for the industry. Of course if that costs you a few dollars and makes you look like an ass Peter I see how that might make you inclined to call me less than professional. But like you, I sleep real well at night.

responsible publishing at its finest

Responsibility comes with position.

I updated the page to ensure anything that might have somehow been viewed or construed as misappropriate was removed. One reference to "ponzi scheme" was removed. I also titled the page more descriptively, so that we exercised more responsible publishing habits.

I'm not sure how I was made to look like an ass?

Thanks for the comments and support SEOBook. Without all the information, you seem to have come up with some definitive answers.

A quick update for you. Bruce Clay has since dropped all enquiries regarding the IMSC6 DVD's after being re-directed to the IMSC6 creator, Carl Galletti, regarding any legal issues he had.

Thanks again for your kind words and unbias coverage.

Regards,

Peter Skuse
trade-secrets.org

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