YPN to Publishers: MySpace = Low Quality Traffic

12 comments

Here's an interesting tidbit from JenStar concerning the YPN contextual program and MySpace: MySpace.com and Yahoo Publisher Network apparently don't mix - JenSense.com

if you happen to be monetizing with MySpace and using Yahoo Publisher Network, you may get your account suspended, even if you have non-MySpace sites on your account as well.

On Friday, multiple publishers received either phone calls or emails from YPN advising them that their traffic quality was low and their accounts would be suspended as of May 1, 2006. Affected publishers would still receive their earnings - less any invalid or international clicks - so they would not be losing all their income (as usually happens when someone is suspended from AdSense).

So what's YPN up to? Are they trying to take a preemptive stance so they don't have MFA (Made for Adsnse) problem that's a bit of a black-eye for Google? Do they have a MySpace competitor in development? Are they trying to desperately breathe some traffic and life back into Yahoo 360? I admit there is a lot of useless traffic on MySpace, but I'm also hearing and reading about some traditional players and publishers giving MySpace some serious considerations, so hard to say where YPN is going with this one.

Comments

It Could Reasonably Be Said

that seeing adverts on crap pages can lead to guilt by association.
A lot of people already associate adverts with crappy sites which in turn could, perhaps, tarnish your brand if you are supplying the ads.

Name and product association is important today and were I looking to promote my business name in the safest way possible MySpace is one place I would avoid

how about

its not so much crappy traffic as it is crappy untargeted ads that are displayed to blend in with the sites other content. If Yahoo could display targeted ads correctly...I think the so called "low quality traffic" would improve.

Dan

>reasonably said

>Name and product association is important today

I agree. Crap traffic will always be crap traffic regardless of the delivery system, but there are other factors bearing down as well. Web publishing is at another waypoint in its fight for legitimacy as a Big Media. With that legitimacy comes some 'expectations' baggage inherited partly from its predecessors but a lot of it is just good ol' common sense.

It's hard to get used to the fact that a good portion of the audience in the US has had almost 10 years to get familiar with the medium. For instance, ugly still sells, but it increasingly has to be a "ugly with finesse."

So, Dan...

...still blaming the network, as opposed to the publisher in violation of the TOS? I'm curious to see if our friend still displays YPN, but the URL from our previous discussion has been removed. Censorship? teh horror!!1

Thousands of other sites display YPN ads with at least somewhat relevant targeting, but I guess it's moot now -- my only question is, how is Y! handling the advertisers that lined the pockets of the MySpace millionaires?

Myspace millionaires? Have

my only question is, how is Y! handling the advertisers that lined the pockets of the MySpace millionaires?

Myspace millionaires? Have you ever had a high trafficked myspace site?

I have and I can tell you the payout is shit for Ypn and Adsense. Nobody clicks on ads.

Its right up there with /. and digg for conversions.

Stretch,

sure, but not that much. There are a few sites I'm aware of that take (took?) in over $2k daily. The traffic is easy -- fooling people into clicking is easy. So you're right, with a bit of editorial work -- Nobody [purposely] clicks on the ads.

MySpace sites now are what AIM sites were a few years ago. The company I worked for back then had an AIM site in its portfolio that did over $50k a month net.

ppc on myspace?

Successful MySpace marketers are not using PPC ads. Instead, they're giving viral content to the kids and letting it spread, increasing brand awareness. Kids will proudly display a brand that makes them seem "cool", and that's where the money is. Of course, you can't measure the effectiveness of this marketing method like you can with PPC.

I'm curious to see if our

I'm curious to see if our friend still displays YPN, but the URL from our previous discussion has been removed. Censorship? teh horror!!1

We generally prefer not to out small independent sites. Generally bigger players are only referenced in stating the hypocrisy of it all.

how can anyone be shocked

myspace caters to 14-25 y/o kids in school or just out of school. these guys have no money, but a fair amount of time. this time is frequently spent on sites such as MS - mainly because its free.

Stick with Fart Button

Stick with Fart Button, Fast Click, Sex Search and Screen Saver ads for trash MySpace traffic.

There's a reason those are the predominate ads on MySpace.com itself.

MySpace

MySpace will make a killing for its owner but it won't be with an advertising program...chuckle.

Remember, you heard it here first from the flyboy.

IMHO myspace needs to turn

IMHO myspace needs to turn into a platform and allow their members to sell products, thus creating a myspace economy of sorts. whether or not myspace realizes this, and whether or not they have the capabilities to do this, though, is a different story -- the site's technology woes and its intentionally unregulated environment are not advantageous from this perspective.

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