Why does Canada Suck at Ecom?

10 comments
Thread Title:
Canada: The Online Enigma
Thread Description:

A few interesting figures on Canada's seeming inability to pick the ecom ball up and run with it despite having one of the highest levels of broadband adoption worldwide and leading in online banking.

It's an eWeek article'ette - the full version gonna cost you $700

Do we have any Canadians in here that would venture an opinion on the problem of ecom in Canada?

Comments

I'd hazard a few guesses

A small and fragmented market, both geographically and linguistically, and the fact that local search still universally sucks. It would probably be hard to get enough volume to justify the investment when the US market dominates. I buy a lot by online, but often from US sites.

Most smaller businesses have a very local approach and aren't looking at the potential of a Canada-wide sales - and if they are, why not just target the US market which is so much bigger?

Canada:

- freezing, (people are indoors more)
- free trade with the US.
- one of the few countries which actually have a competitive advantage on currency with the US.

..must be something in the water?

Lack of Early Adopters

Canada, unlike the US, Japan & parts of Europe is not filled with early adopters - those consumers who are willing to try an untested product/service. The data about broadband is misleading, because it makes you think Canadians are jumping to broadband more than the US - when in fact, these are people who are getting on the Internet for the first time with broadband - they NEVER had dial-up... Look for a growing market over the next 5-10 years though!

Canadian facts

As a past media director and an ex-pat Canadian, I have a fair bit of experience on this topic.

First of all, unlike the USA Canada is extremely underdeveloped in all forms of direct marketing. Just look at relative per capita purchases via mail order and catalogues. They are a small fraction of what happens in the USA.

Also, the population is much more centered in well serviced geographic localities. This makes shopping a much more social activity. Likewise, on a per capita basis enclosed malls are far more prevalent in the Great North!

Hi danman!

Welcome to Threadwatch danman, do introduce yourself :)

Thanks for the info dan and the rest, this is all news to me an most likely most of the other TW boys and girls...

good stuff!

>unlike the USA, Canada is ex

>unlike the USA, Canada is extremely underdeveloped

HOWEVER some very good affiliate marketers, from Canada, who target the U.S do very well !

>>>A small and fragmented mar

>>>A small and fragmented market, both geographically and linguistically, and the fact that local search still universally sucks

encyclo nailed it.

do very well

>>>HOWEVER some very good affiliate marketers, from Canada, who target the U.S do very well !

MrMackin nailed it.

More..

Clickz article about stats for young canadians spending less time online than older canadians...

Yes he did

>>>MrMackin nailed it.

Yeah, but i don't like to brag. :-)

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.