Gannett Buys Small Local Search Player

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Gannett, the huge newspaper publisher, purchase Planet Discover.

Gannett today acquired Planet Discover, a provider of local, integrated online search and advertising technology. Terms of the deal were not disclosed.

Will more large publishers look to bring search in house? Will it matter if they do?

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The players

in publishing have been ramping up for sometime now. Ever hear of Classified Ventures, of which Gannett is a partner?

Classified Ventures, LLC is a strategic joint-venture 100% owned and funded by six large media partners whose objectives are to collectively capitalize on the revenue growth in the online classified advertising categories of automotive, apartments, and real estate.

Our strategic partners are Belo Corp., Gannett Co., Inc., Knight Ridder, The McClatchy Company, Tribune Company and The Washington Post Company.

The local newspaper has always been the first place people turn for classified advertising. Classified Ventures, owned by six of the world's leading media companies, was formed to combine the local strength and trusted reputations of leading newspapers across the country with nationally branded products and solutions. The result: the creation of (i) the premier sales channel for online classified advertising, (ii) a trusted environment to help individuals make better and more-informed purchasing decisions, and (iii) a motivated audience to increase the effectiveness of our advertisers.

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