Is Content and Usability Spamming?

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Thread Title:
Confessions of a White Hat Content Spammer
Thread Description:

This thread is in its early days still. Marcia at SEW,

made a quality decision at that time to ignore Google and whatever the latest thing was that they or any other search engine had up their sleeve, and instead dug into search engine research papers

which is an interesting approach in the context of spamming.

Useability, customer needs and content; spam?