Everyday business moves a little closer to blogging, slowly in most cases but very, very definately surely. There are an awful lot of people taking a punt on blogs finding interesting and viable business models and business continuing to move toward them with $$$'s in fists.

Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.