Ads Move in on Mobile - Viral is the way Forward

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Thread Title:
Ads on your mobile: Believe it or not, you may welcome them
Thread Description:

James Pearce takes an interesting look at how inovative telcos and ad firms will very likely begin to advertise to your mobile in an opt-in viral way. The main problem with mobile ads is the fact that the new-gen mobiles, capable of receiving streaming video are infinately configurable and models to deliver ads via your cell are in their infancy.

One line of thought is the classic viral ad. The system talked about in the article would require users to enter a short code to have your ad streamed to them and one way to encourage participation is viral ad marketing.

It's an interesting read if you're following this sector and a good primer on what the various options for mobile advertising are now, and may be in the future.