Dynamic Logic Launch Ad Impact Database

Thread Title:
Online ad impact database launched
Thread Description:

DL Europe have launched an online ad impact database, MarketNorms based on data gathered from 1400 campaigns and taken from 1.5M respondents over the last 5yrs.

Types of campaign analysis the database can be used for include:

  • Optimal frequency
  • Impact of technology - e.g. rich media vs. gif
  • Impact of ad format - e.g. skyscraper vs. banner
  • Valuable in-depth demographic, category and creative information

Netimperitive have the full scoop in the threadlink above.