It's Search Spock, but not as we know it...

12 comments
Thread Title:
Will search be different on mobile?
Thread Description:

Peter Davanzo points out an article submitted by a searchengineblog reader that hits the nail right on the head for me. Mobile search will change everything.. - See the full article threadlinked above.

The author, Scott Schaffer points out that at some point in the not to distant future, mobile net activity will surpass the regular PC net we know now. And more to the point, the throat will be ripped out of online advertising as PPC advertisers struggle to adapt to a very different set of stats for net usage and a mobile consumer landscape with a very different model for information retrieval.

He goes on to hypothesis about scanning barcodes to get information rather than laboriously typing in phrases into a search engine and how who holds a trademark will count far more than who has the highest ranking on Google.

It's a damn good read, and although there is still infinate room for the mobile web to shape itself in any manner of direction I think he paints a plausible picture. Go have a look and tell me what you think...

Comments

Sure, more people will use th

Sure, more people will use the internet with mobile devices. But - when people are looking for information that they anticipate will involve some amount of reading, they won't want to do that reading on a small handheld. The information they will be looking for may be non-commercial, or commercial. Commercial related searches are not always related to specific brand names or products either. I don't think the sky is falling for typed in searches, its just one more way for people to find you.

sure

It wont die :) but I do think it will change beyond all we know now and could impact the ad industry in a big way.. interestin' stuff eh?

Here's some stats i just picked up: 40% of US 15-19yr olds are Wireless Subscribers <--- and other interesting mobile data

Sounds kinda familiar

Does that mean we'll need an I-cat pen-type scanner (it was shaped like a kitty) or what was that other one that wired promoted that used your webcam? You could show your webcam a specially printed image or use the I-cat to scan a barcode like thing and get sent to a website. It was years ago... Anyone remember those?

Was a frustrating way to get to sites, it was much easier to type the URL, than to hold up the magazine to the webcam and hope you got it straight and were still enough, then wait for it...

So supposing the word registry happens, how do we get from the barcode on the Coke can to the website? I guess the mobile version would use a cam-phone, but what about other form factors (pc, pda, laptop)? I really don't need another peripheral thingy on my desk.

Interesting, but I don't think text is going away just yet.

LisaB

I never heard of the I-cat pe

I never heard of the I-cat pen-type scanner.

I figured what they were suggesting is that the handheld mobile device would have a bar code scanner built into it, and you could just come up to any web type of bar code, scan it, and it would know what site to take you to.

I haven't kept up with this mobile thing either - is there a way now to take credit card payments securely with mobile handheld devices?

My Q Cat is useful...

I have one of those cats. one of my friends has the smallest little black book in the world and it was getting all worn. he never knew if he would ever be able to find another...but the cat saved him. wish I remember the site name so everyone could get a little black book.

Multi dimensional searches

1) Watch out for GPS enabled phones which will be able to assist in time+location based searches and information management. Pretty mind blowing if you can program your phone for "Remind me when I walk past a supermarket which sells brandname toothpaste to buy some, if they're on sale", or imagine walking through a location and typing in "happy hour" and getting a list of all the places within walking distance that are open and have a happy hour in progress.

2) Watch out for personal crawling technology. Your mobile phone "crawls" through special offers etc, that brick and mortars are broadcasting. They can then send them back to a server or your desktop

3) Watch out for coloring of data. Telcos will have the ability to insert their own results into searches.

good points!

Welcome to Threadwatch Shri! Very nice to see you in here :) Now pop over here and introduce yourself

If I can get the coverage out here in the middle of nowhere, i'd like to go 3G next year and really delve into what's out there...

Semicode on Nokia

If you want to see more about how this will work, one implementation already in place is Semicode software. It's featured on a Nokia phone for now. This article explains some of the differences between Cue Cat and the newer mobile phone use of barcodes.

Cue, Q, I --- Cat

Couldn't remember exactly (it's in a box somewhere), but you knew what I meant... :-)

LisaB

Mobile excites me - it feels

Mobile excites me - it feels like a massive areas simply waiting for "exploitation" for the benefits of users.

gps

is already on the 5140 - well it's capable but we haven't bothered to get the screen to run it. Cool compass facility though (and torch, even a fitness monitor module if you want to spend a fortune) and all the normal stuff.

And it bounces.

what mobile search needs is a good voice recognition module - the same way you can say 'home' and it dials home you need to be able to say 'google, restaurants in london' to get search results.

Services using location data

Services using location data will definitely increase. You can already get locations for existing phones, it not very accurate or as slick, and the service provider making the query has to pay for each lookup, but its possible. Accuracy is down to 100 meters and worse outside of cities. Probably fine if you only want to find the nearest bank. Mostly seen this used for tracking employees, partners and kids.

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