Google Using Shakespeare to Market Library Program

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Google launched a Shakespeare portal to help win support and distribution for their library project. They also tied many other verticals into their Shakespeare portal.

Google Inc. on Wednesday launched a site devoted entirely to the Bard, http://www.google.com/shakespeare, that allows U.S. users to browse through the full texts of his 37 plays. Readers can even plug in words, such as "to be or not to be" from "Hamlet," and immediately be taken to that part of the play.

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Reading Between The Lines

Doth mine eyes eyes deceive me,
or is this a sagely lesson
in how to gather up the work
for which thou hast paid less than shilling,
Then build it into something
that will bring suitors bearing
links worth more than gold?

Love it.

Love it.

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