OldTimer's Express Why They are Addicted to SEO

Thread Title:
An OldTimer's Perspective
Thread Description:

This thread is shaping up to be a nice thread with the Wise Old Timers of SEO giving advice to the 'newbies' of SEO. I think, however, you don't need to be a newbie to get some great advice from this thread.

SEGURU writes:

Search has been something that I immersed myself into and it affected me on so many levels it would be hard to touch on (as this has been the longest post I've written in a year or so). To say that how I work in this space is a bit different than it was in '96, is true indeed yet my passion for it remains the same.