Affiliate Marketing in 2005 - Where to next?

4 comments
Thread Title:
Affiliate Marketing 2005 -- Do Merchants & Affiliates Have Unrealistic Expectations?
Thread Description:

A MarketingSherpa survey/report has some interesting findings from 2004 and predictions for affiliate marketing in 2005.

One of the areas covered is "worrisome tactics" of which i'll post a brief summary, there is lots more detail at the threadlink above:

Worrisome Tactics

  • Search Marketing
    30-40% of respondants use paid search placement to drive traffic
    49% of all said they'd not work with a merchant that banned paid search
    27% said they'd not work with a merchant that banned trademark terms
    51% of merchants had restrictions on search marketing
    21% had banned paid search
  • Search driven revenues to decline due to:
    Googles "death stance" - the active chipping away at affilate avenues of revenue generation
    Increased trademark protections

The list goes on to include email, popups and spyware. They also list things merchants can do to better their affiliate generated revenue but, the above is the most interesting to Threadwatchers i think.

So, what do the Threadwatch boys and girls think the future holds for affiliates?

Comments

Let me think now.....

Quote:
Googles "death stance" - the active chipping away at affilate avenues of revenue generation

...... could it just be possible that Google want to convert all affiliate sites into Adsense publishers.

Nah, surely not.

Probably just be me being cynical again.

Read THAT piece and then read

Read THAT piece and then read THIS
http://forums.searchenginewatch.com/showthread.php?t=3297

2 different worlds of marketing - imo

affiliate marketing becomes affiliate sales

i think we'll see affiliate marketing become more about sales partnerships and less about online marketing.

what i mean is that affiliate marketers will not be able to rely solely on seo and ppc for their traffic, but rather will need to establish business partnerships with other firms to secure traffic. it will be less about technical creativity and more about salesmanship.

You can never undervalue tech

You can never undervalue technical creativity. Actually, you can never undervalue creativity in any form - sales or technical techniques.

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