Judge Sides With Google Vs. Geico
Thread Title:
Googe Wins
Googe Wins
Thread Description:
We can all breathe a sigh of relief !
Google Inc. won a major legal victory Wednesday when a federal judge said the search engine could continue to sell ads triggered by searches using trademarked company names.
U.S. District Judge Leonie Brinkema rejected a claim by auto insurance giant Geico Corp., which argued that Google should not be allowed to sell ads to rival insurance companies that appear whenever Geico's name is typed into the Google search box.
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Comments
relief
Im sure many folks feel that XC, thanks for the heads up!
adword trademark bidding
Does this mean that this puts the rumours about the removal of bidding on trademarks to bed then? Or do you think google will continue with its plans?
I suspect
that google will continue with that, it does seem all part of their "affiliate death stance" but then i'd like to hear from anyone that has a more informed perspective on this?
More
Clickz just put out this piece on trademark issues & google that might help add something to the discussion:
The best policy
in my opinion is to continue to police it on a complaints basis. I think that if a complaint is made by a trademark holder then google should investigate and remove ads or ask advertisers to obtain permission from the holder. As we all know, some companies are more than happy to allow their trademarks to be used and thus an all out ban is futile. That article pretty much seals it I suppose as it doesnt set a precedent for all trademark bidding.
Apparently
Geico are now claiming victory?
thanks to sel