Circle the Wagons, Big 3 to Attack Click Fraud

The initiative, to be announced Wednesday morning by the Interactive Advertising Bureau, will draw upon the expertise of Google Inc., Yahoo Inc. and Microsoft Corp. -- the owners of the top online search engines -- to attack a problem threatening to erode their profits. Combined, the three companies control 86 percent of the lucrative U.S. search engine market, according to comScore Media Metrix.

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Probably just window dressing.

Click fraud has attracted an increasing amount of attention amid class-action lawsuits and industry studies asserting advertisers have been collectively overcharged by more than $1 billion for bogus sales leads during the past four years.

Google and Yahoo contend that those estimates are gross exaggerations generated by opportunistic lawyers and online advertising consultants hoping to cash in on the anxieties triggered by their calculations.

Part of the difficulty in fighting click fraud so far has stemmed from the inability to come up with a precise definition of the practice -- a problem the alliance hopes to solve.

pre-emptive BS

I'm sure they hear regulator/gov't hoof beats so its time to "self regulate", best defense is a good offense and all that.

Close the Proxy Hole

Not sure what the triumvirate will figure out but currently those morons follow people thru proxy sites all the time, and we know people use proxy sites to commit click fraud.

I used the search engines to locate and block those proxy sites and it's real easy too, just look for Google-Mediapartner crawling from outside of Google's range of IP's like: Mediapartners-Google/2.1
server @ Mediapartners-Google/2.1
server @ Mediapartners-Google/2.1
another server @ Mediapartners-Google/2.1
server @ FDC servers Mediapartners-Google/2.1
server @ Unified Webhosting Mediapartners-Google/2.1
server @ Server Central

and on and on and on...

Were all of those accesses tied to click fraud?

Hard to say, but it sure wasn't legit traffic direct from a home or offfice.

Just total BS

They create these releases... and at the same time ban products that detect click fraud...

I give up on them.

papers please

Sarcasm ON: I can't think of a single proper use of an anonymous proxy either. They should be illegal. Sarcasm OFF.

Mr Sarcasmo

I can think of valid uses but the way they are being abused outweighs the good uses.

Sorry, I'm giving the proxy thumbs down

The Tuzhilin Report was a joke

If they are going to set their priorities by Dr. Tuzhilin's report, the industry is doomed. The only useful thing he suggested was that Google invest resources in data mining.

Just a load of crap

So a user clicks an ad and leaves a few seconds later - that would be a fraud click AND could be a real click that isn't interested after seeing - where can you draw the line. Unless an actual sale results there is no sure way.

Just alot of heat right now but these guys will continue to suck advertising dollars anyway they can. The whole idea of receiving credits shows the bias.

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