Consumer Driven Marketing and the Ice Cream Parlour Analogy

Thread Title:
Your market holds the final answer
Thread Description:

Here's a short but interesting discussion between Dana Van Den and Jay Lipe on how companies should be looking to engage their customers and market to them according to what they discover - You may have noticed if you read Threadwatch regularly that many of the posts here recently touch on the general theme of community, discussion and feedback as relates to marketing online. It's not just becuase i'm interested in this you know.. :-) The trends developing in blogs, open source marketing, citizen journalism and social networking are where the web as we know it is headed.

Pay attention at the back!

Interactive dialogues between customers and vendors, fueled by blogs, can help both parties have a say in the marketing process.

In the end, the flavor that the customer creates (and likes) is the right one.