Introducing Mobisodes - Mobile Ads Take Shape & Direction

Thread Title:
Calling All Advertisers
Thread Description:

Forbes report on Fox's new mobile initiative via Vodafone.

Remember the cool TV series "24"? Of course you do.. Well, they're going to be running a series of mobisodes based on 24 with different actors that will be distributed and streamed initially via Vodafone's new 3G network in January 2005 in the UK. Vodafone customers will just have to sign up to receive them - Free.

This is the type of permission based viral marketing that seems to be fitting well to mobile - you could do this with practically anything by marrying entertainment and information with advertising. Fox get to promo the fourth season of 24, vodafone get to parade their new network, yummy yummy in the consumer tummy eh?

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