Isobar Aquires iProspect - Search Marketing Industry Consolidation?

Thread Title:
Isobar Acquires iProspect to Create World's Number One Search Engine Marketing Entity
Thread Description:

Threadwatch member toprank points out that Isobar Aegis have bought iProspect - possibly making the worlds largest search marketing outfit.

Here's a little PR drivel for you:

"This is a major move in the development of Isobar's global vision," said Nigel Morris, Worldwide President of Isobar. "Our clients now have access to iProspect's world class tools, best practices, and outstanding management team. We believe in their philosophy of how search fits within the context of marketing, and look forward to creating the future of digital marketing together."

Earlier we raised the question of whether SEM companies would drop like flies in 2005 - consolidation would seem to be a part of such a prediction.

Q. Is this the start of search marketing industry consolidation?



Wonder how much it cost?

>cost "The purchase price


"The purchase price will be composed of initial consideration of approximately $32.0 million payable in cash on completion. There will also be deferred cash consideration of up to $18.0 million, payable over two years, subject to the satisfaction of rigorous performance criteria."

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