Google's 'Sitelinks'


Google has just updated its Webmaster Help Centre with information on how the 4 'Sitelinks' are generated in the SERPs.

How do you compile the list of links shown below some search results?

The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.

We only show Sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good Sitelinks, or we don't think that the Sitelinks for your site are relevant for the user's query, we won't show them.

At the moment, Sitelinks are completely automated. We're always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future.

What are everyone's theories on how they're generated??



You would think you would see more mini-sitemaps out there. They make it sound like every website would be allowed to have them. I always thought they did that for sites which were more authority sites. And what kind of crazy site structure allows for it? Im not sure if there are natural similarities which make these sites automatically get sitemaps.

If you are by far and away

If you are by far and away the most relevant result for a query they generate the links. they exist largely on navigational (ie: brand related) type queries. SEO Book has them for the queries seobook or seo book.

In the past they tended to use the link text internal to your site as the anchor text, but more recently I have been noticing more usage of the page titles.

I believe the sublinks are driven by whatever pages have the most link equity.

Its from toolbar data!

the links shown for my sites don't correspond with the internal link structure, they Do correspond with the most popular pages though.

hmm, I'm not so sure

Our theory is the same as SeoBook's - that it's done on link strength (equity) within the site.

Have a look at the BBC's example

How has been listed if it picks them on popularity?

Not the whole picture

I've got a number of sites that show sitelinks, and the pages showing aren't necessarily the ones with the best link pop, although I'd be surprised if it wasn't a factor. Only checked the stats of one site so far to verify mad4's conclusion, and the sitelinks *are* the four most popular internal pages over the year. As usual with Google, I doubt it's only the one variable they consider though.


There was some additional discussion on this topic earlier this year:

Traffic Determines Google UI Snippet Links
Michael Nguyen on Google's UI Snippets

most popular measured by

data google have. so toolbar or analytics.


This is also being discussed at SEW.

Welcome, SEO Princess. Good

Welcome, SEO Princess. Good to see you here.


Very Important Thread.

Think about it, look at your sites, the most insight can be gained if you have a site that ranks with these lovely little sitelinks.

It makes perfect sense when you see it. I think I'm going to do a Rachel Ray on this one and say YUMO!


I noticed some sites using a lot of subdomains don't get the snippets listed, for example searching for Google or Yahoo.

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