"NOW how much would you pay..."


Paul Farhi at the Washington Post reports the death of Arthur Schiff.

Arthur Schiff, who died of lung cancer last week in Coral Springs, Fla., at 66, was a businessman who ran his own marketing company for 23 years. And his passing, like the man himself, was altogether quiet, with not a single newspaper noting his death.

You may know Arthur Schiff as the copywriter behind the Ginsu Knives late-night infomercials. Mr. Schiff coined popular catch phrases like "But WAIT, there's more...", "Act now and you'll also receive...", and "NOW how much would you pay...".