"NOW how much would you pay..."

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Paul Farhi at the Washington Post reports the death of Arthur Schiff.

Arthur Schiff, who died of lung cancer last week in Coral Springs, Fla., at 66, was a businessman who ran his own marketing company for 23 years. And his passing, like the man himself, was altogether quiet, with not a single newspaper noting his death.

You may know Arthur Schiff as the copywriter behind the Ginsu Knives late-night infomercials. Mr. Schiff coined popular catch phrases like "But WAIT, there's more...", "Act now and you'll also receive...", and "NOW how much would you pay...".