In what's got to be one of the funnier but true assessments of viral link building in a social media web2.0 world Why Paris Hilton Is Famous

What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And it’s been profitable.

Here’s what’s amusing to me though.

Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTube.