And so it begins - Universal sues video-sharing websites


One week they make a deal with YouTube - the next they start the lawsuits:

In separate lawsuits, Universal alleged that – recently acquired by Sony Pictures Entertainment – and had built up traffic by encouraging users to share music videos from its artists without their permission. In one incident, it claimed a video for the Mariah Carey song “Shake it Off” was viewed more than 50,000 times on Grouper without the company’s permission.

Will this lead to more lawsuits or more deals like the YouTube one?

Universal publicly threatened to sue YouTube before reversing and signing a partnership with the company last week to distribute its music videos. Universal was persuaded after YouTube agreed to pay a small licensing fee for the material and to share associated advertising revenues. It has also pledged to implement new systems to strengthen its copyright protections.

FT Story