Larry and Sergey reckon that the better a SE is the few Ads the consumer will need


Well at least thats what they used to think.

Philip Lenssen points out that back in '97 or so their 'Anatomy of a Search Engine' paper said both

[A]dvertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers


In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want.

Of course they probably didn't count on the amount of spam which search engines would have to deal with but even then were saying

Anyone who has used a search engine recently, can readily testify that the completeness of the index is not the only factor in the quality of search results. "Junk results" often wash out any results that a user is interested in

So, were they right and if they were what does that say about what Google has become?


what does that say about

what does that say about what Google has become?


I thought that might have

I thought that might have been a rhetorical question Gurtie.

but I'd say a search engine that can't value a commercial website against a information site

Google is reducing # of ads

We manage $250M+ in annual ppc spend, and our data points to Google having reduced the number of ads it shows per page over the last 4 months. You may know this is the July 11th and Sept 6th Quality Score and min bid changes, both of which have had the effect of reducing the number of ads per page and redistributing ppc clicks to a smaller, more robust set of advertisers.


Google is a sellout!

Google is a sellout! Gee-whiz!

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