AOL on SEO: "We're 15 percent of where we want to be"


Interesting article in today's Washington Post which looks at AOL and "life after subscriptions".

One of the parts that jumped out at me was:

...a significant portion of AOL's 60 million Web pages simply don't exist, as far as search engines are concerned. For so long, AOL's pages were not indexed by Web crawlers, such as those owned by Google Inc. and Yahoo, because they were in a closed network accessible to only paid subscribers. With search as a major driver of Web traffic, AOL has a long way to go to get noticed by Internet users and has been busy tagging its content for indexing by search engines.

AOL's Chief Executive Jonathan Miller said they are "15 percent of where we want to be" re: AOL's presence in search-engine results.