The Positive & Negative Sides of Pay-per-Click

Thread Title: PPC Pitfalls? Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2226 Thread Description:

Although this post does have some internal strife/bickering, there is some fantastic information on the downsides and strategies that can be used for Pay-per-Click advertising. Even a long-time user of PPC will find some tasty tidbits of information that can be put to use right away in this thread. Of particular interest are the lists of factors that can affect performance, and the measurement SEOs should be aware of to help calculate, track and learn from their SEO campaigns.

Who's Linking to You?

Thread Title: Finding ALL your Links! Thread Url: http://forums.seochat.com/t17184/s.html Thread Description:

clasione from SEOChat describes a method he uses to find links to his website. Others chime in with their opinions and their own methodology for finding the pages and sites that link to them. A very valuable concept and one that definitely needs a more robust tool to analyze and report.

Bob Massa on the "ethics" Debacle

Thread Title: Ethical Standards and The Search Engine Marketing Industry Thread Url: http://forums.searchenginewatch.com/showpost.php?p=19105&postcount=63 Thread Description:

We covered this silly ethics thread a couple of days ago, sometimes a thread needs revisting though. Bob Massa (yeah yeah, that Bob Massa..) is a businessman and salesman. He tells me he has never built a website, though he has had many built for him.

This sets him somewhat apart from many in our close little world, where you need no business skills, no talent and indeed no brain to set up an seo company. Whereas his take on the whole 'ethics' debate is certainly not unique, it is a minority view by all accounts. It's one I happen to share however.

Greg Boser - WebGuerrilla On Google Spam Spin

Thread Title: Google.de Spammed Thread Url: http://www.webmasterworld.com/forum3/26324.htm Thread Description:

wmw admin WebGuerrilla aka Greg Boser of WebGuerrilla.com makes a great post in response to a fairly typical complaint about poor results in Google. I cant do it justice with a description so here's a fair sized chunk of it for you..

The Google PR department is probably going to print this thread and hang it on the wall as a testimonial to the effectiveness of their spam control brain washing campaign.

The only reason you thought they were able to automatically prevent that type of content from showing up is because they've spent a lot of time and money telling you that they can.

The reality is that the majority of spammers in the U.S. that end up getting dumped from the database are removed because of some type of human intervention, not some new, high-tech automated spam terminating cyborg that they developed.

Since the U.S. market generates the most traffic, the humans that are in charge of keeping everything looking nice and clean, tend to focus their time and effort on the most high-profile areas of search activity.

So nice to see someone who carries so much respect within the seo world state the obvious in a way that's hard to argue against. So many seo's are so in love with big G they think them infallible...

CSS and On Page Optimization

Thread Title: SEO for Google using CSS Thread Url: http://www.ihelpyouservices.com/forums/showthread.php?s=&threadid=10819 Thread Description:

Nice little thread developing over at ihelpyou forums about ways in which one can use CSS to enhance on page optimization.

It's old hat to some, but i saw a site just today from an SEO that was still using *ugh!* font tags! - Sheesh, if your not doing this stuff already, get with program! ;-)

I cant help getting on my soapbox a little when it comes to CSS and XHTML - combine the 2 with SEO and I just have to jump in and start preaching heheh...

Gmail Spam Reports - The New Whine Fest?

Thread Title: Question GMail SPAM reporting Thread Url: http://forums.seochat.com/t17182/s.html Thread Description:

Oh no, lord spare us all..

If I hate anything worse than a whiney spam reporting thread it's a new form of a whiney spam reporting thread. No offence intended to the original poster jauncho at SEO Chat, it's a fairly innocent question but i fear a new wave of simpering, whining drivel from the teenyweenys out there playing around in seo land..

SEO Contests - Do they SUCK or What?

Thread Title: what would you like from a seo contest? Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2255 Thread Description:

Really, if I see this damn thread posted anywhere else im going to have to bite my own leg off just to stop from going crazy... I've been meaning to post about this all week but just never got round to it, now one of the little devils just appeared on my favorite haunt: SEW arrrrgh!

Apart from the irritation factor of hard'core cross-forum posting i just cant see a single thing that would appeal about an 'seo content'. I mean, how many 12yr olds do SEO?

WebmasterRadio.fm - SEGuru's Long awaited FM Baby!

Thread Title: New Launch of WebmasterRadio.fm Thread Url: http://www.webworkshop.net/seoforum/viewtopic.php?t=3631 Thread Description:

SEGuru's long awaited launch of WebmasterRadio.fm has now been announced: 16th Nov at the wmw conference.

I really hope this is the killer webmaster launch of all time, it's a great idea and Threadwatch (that would be me.. heh!) is right behind it!

Bulk Checking Link Partners for Dupe Class C's

Thread Title: Links Directly to the Tool Thread Url: http://www.ip-report.com/ Thread Description:

As this post will almost certainly be deleted or edited beyond use at wmw (breaks their TOS) i've linked directly to the tool.

Essentially, you can put a bunch of domains in it, either through a form or from uploading a text file and it will flag dupe class C's in the list. - Proper!

Traffic Power / 1p = InternetAdvertising1.com

Thread Title: Warning - Traffic Power at it Again Thread Url: http://www.seo-guy.com/forum/thread3737.html Thread Description:

Since we did not know anything about who this company was, plus we cancelled with Trafffic Power way back in December of last year, I called them up and told them that we were not paying for their services because no one signed anything with them nor knew who they were. It was at that time that the billing department called us back and said that one of our guys signed up with them, Traffic Power - they used the name at this time, back in August of last year. I then told them that we cancelled with them back in December of last year. I had to send an email to help @ trafficepower.com to reaffirm our cancellation back in December and also to have them take down what they just put up.

MSN Launches Shopping Portal

Thread Title: MSN to Launch Shopping Portal Thread Url: http://www.webmasterworld.com/forum97/209.htm Thread Description:

Brett Tabke of wmw is first with the forum scoop on this eweek article about MSN's quiet launch of a shopping portal...

Microsoft will not receive revenues from sales of products sold through Windows Marketplace, however, Walsh said. Instead, the site will serve as a portal for retail partners. The site will provide reviews from the site users themselves, much like Amazon.com. Microsoft employees will moderate forums and explain how to connect everything together, she said. Eventually, the site will be more tightly integrated with the rest of Microsoft's other online properties, including MSN, whose engineers designed the site

WebmasterWorld Takes a Kickin' at DP Forums....

Thread Title: Webmaster World Thread Url: http://forums.digitalpoint.com/showthread.php?t=4200 Thread Description:

Brett Tabke's WebmasterWorld.com takes an almighty beating over at the digitalpoint forums. Im well aware that for many webmasters this forum has "seen better days" - Indeed we've discussed it over at SEW recently where veterans such as MrMackin and littleman have talked about the decline of wmw but this really is virtual kick in the teeth.

Spam Bot Proofing Your SItes - Serious Measures for a Serious Problem

Thread Title: Protect Against Invaders by SPAM-Proofing Your Website Thread Url: http://forums.seochat.com/t10248/s.html Thread Description:

If, like me, you've never really had the time to get to grips with spamproofing your sites against the dirty little bots that come fetch your email addresses then take a peek at this article on SEO Chat by Benjamin Pfeiffer.

The thread is 5mts old! but has just been bumped by fryman with the addition of this interesting tool that encodes email links. Clearly a subject worth bending the threadwatch rules a little for eh? ;-)

Dr CSS's IE7 Take

Thread Title: IE7 -- What is it? How do I use it? Pros and Cons Thread Url: http://www.webmasterworld.com/forum83/4777.htm Thread Description:

WMW's new CSS DrDoc superstar posts about a revolutionary open source IE "Compliance Patch".

I'm not sure anyone will understand this but its definitely a new angle!

Sergey Brin on SEO - Sound Byte

Thread Title: Brin on Personal Search and SEO Thread Url: http://blog.searchenginewatch.com/blog/041018-539a Thread Description:

Gary Price just blogged a couple of interesting sound bytes from Brin and Page:

Brin on SEO

"There are many SEOs that are trying to manipulate Google. Our biggest message is that by our products we always want to promote a better and healthier service,"

Typically vague...

Page also confirmed that Google will NOT be developing GBrowser.

Ethical Standards and The Search Engine Marketing Industry

Thread Title: Ethical Standards and The Search Engine Marketing Industry Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2254 Thread Description:

Yep, ethics again...

Really, i do wish the whole search community would just grow up a little and open it's damn eyes. I fully expect to get tarred and feathered for my post in msg3 but what the hell, it's as important to me as it is to SEW member doppelganger who wrote the article being discussed: What the Search Engines Can Do which is the first part of a series of well written but dreadfully naive articles...

So get on over there and roast me, or do it right here if you like ;-)

Keyword Density - Fact or Myth?

Thread Title: Keyword Density: How Much Is Too Much Thread Url: http://www.webproworld.com/viewtopic.php?t=27247 Thread Description:

This thread, started back in August but recently revived, at WebProWorld starts off pretty well but 2/3's into the first post takes a dramatic nose dive as site admin CRich starts talking about sites being banned for too high KW density. If you can filter out the wild conjectures and outright rubbish however, it's a good read. Has some nice links to other threads at other forums also.

Spam can occur when your density exceeds what is the necessary amount to gain a respectable ranking.

Heaven help us all.....

Yahoo's New Look Copycats Google!

Thread Title: Yahoo! Search has a NEW look! Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2246 Thread Description:

Nacho, one of the mods at SEW has the balls to point out that Y!'s new look aint that new..

Gary Price must have left his spectacles at home today as he totally ignored the blindingly obvious in the SEW Blog

Calculate Your Deep Link Ratio

Thread Title: Calculating Deep Link Ratio Using Yahoo Thread Url: http://www.researchbuzz.org/archives/002079.shtml Thread Description:

I just found this at researchbuzz (credited with the threadlink above) The article was written in Sept but apparently slipped most folks by, shame! - It's an absolute cracker of an seo tool devised by Roger Smolski of Text Link Ads that should add just one more nice tool to the seo essentials. At the time of writing i've only played around with it a little but my gut feeling is that it'll be damn useful in scoping out the competion at the very least.

Calculating Your Deep Link Ratio

"The DLR is defined as the ratio (expressed as a percentage) of a sites internal pages inbound links to the total inbound links."

The above link contains a step by step explanation of how to calculate this metric and some explanation of it's possible uses, here's a short excerpt:

It is based on the assumption that (in general), site wide text links placed on sites with extensive deep linking produce higher click-through ratios than those placed on sites with few or no deep links. This is our experience but like so many other factors in off-page optimisation virtually impossible to prove. As is another intuitively correct and similar premise that search engine algorithms show a preference for sites with extensive deep linking.

Interesting stuff...

Threadwatch Weekly Round Up - 11th - 17th Oct 2004

Well, it's been a slower week than last and I was away for a couple of days but there's been some cracking threads nonetheless and thanks to Threadwatch members the flow of information didn't stop with my absense, thankyou. Here's the pick of week with news and forum mayhem threads largely filtered out. Follow the title link above for the list.