One of the problems with Adsense, as has been noted (here, here...plenty of places) is that it doesn't exactly inspire quality content. The result is that Adsense arguably has no branding value for the advertiser, no content value for the publisher, and no attention value for the user.
Complete with picture of Y! coffee bar, Rae fires off a few rounds of questions for Josh.
SR:What are some of the common mistakes you see publishers making in regards to ad integration? Is there an internal listing of bad implementations, color schemes or other things that you see happening time and time again? Do you plan on providing tips and advice to publishers to help them maximize their earnings?
In a legal win for Google, a federal judge dismissed a lawsuit filed by a writer who claimed the search giant infringed on his copyright by archiving a Usenet posting of his and providing excerpts from his website in search results.
Knight-Ridder, the uber newspaper jugarnaut recently put on the sales block, has been bought by smaller rival McClatchy for around $4.5 billion.
McClatchy, the California-based owner of the Sacramento Bee and the Star Tribune, has agreed to buy its larger and better-known rival Knight Ridder for $4.5bn, in a move that will make it the second-largest US newspaper group with 32 daily titles.
Google will allow its "Book Search" partners in the United States and U.K. to sell online access to their books. In a March 10 e-mail, Google pitched the idea as a way for publishers to "earn more from your books." Since selling online access to books might cannibalize sales of the paper bound copies, Google seems to be arguing that it can provide more impulse purchases. Publishers can choose which books they want to offer.
In addition to speculation that Amazon will enter the digital music market this summer, it now appears that they are considering selling digital downloads of movies. The New York Times reports (registration required):
Compensate Citizen Publishers Like People, Not Web Sites, an article about how citizen publishers are underpaid, could be true, but as advertising gets more pervasive, are you doing anything but overpaying when you buy premium placement on attention rich sites?
The United States' New Jersey state legislature is apparently considering a bill that would disallow anonymous speech on forums. While this may be insignificant in the sense that the NJ state legislature can only legislate New Jersey, the proposed bill is bold in its attempts:
Here's a really good article from MarketingSherpa, called 50 Million US & UK RSS Users Do Not Know They Use RSS -- How to Reach Them. It's complimented by a set of slides, two sample web pages and a pdf report from Yahoo/ipsos