Google's local algorithm is still vulnerable to hacking by fake locksmith companies, according to a story in Search Engine Land.
Google's Webmaster Guidelines page is where pretty much all SEOs should go to get their start. And even after starting, it's a great place to reference.
Saw this being discussed on Inbound.org:
Various methods of finding brand mentions, who to target and an example pitch to turn mentions into a link.
We recently analyzed 1 million Google search results to answer the question:
Which factors correlate with first page search engine rankings?
Ever since it was announced that Panda is now "core," there's been a huge amount of misinformation and confusion about what that means.
"Bloomberg reports that Google is now "at its smallest share of the US web search market since at least 2008"—and more significantly, "the highest share for Yahoo since 2009." reported by Business
With Google's new algorithm update, everyone wants to know who the winners and losers were - but reports can't always be trusted.
The big core algo update might have had something to do with how brand keywords impact sites that are not the brand.
Google made a core algorithm update over the weekend that caused SEOs to lose their minds.
2016 might be the year Bing actually takes command of desktop search. Bing itself is responsible for around 20% of organic search.
A user on WebmasterWorld points out that lots of folks are buying homepage links, and believes Google is still crediting them.
Now that Google is indexing HTTPS pages by default there are sure to be plenty of converts.
SEL reports that although bait and switch hacking is years old and was supposedly squashed, it seems to be working again for certain terms.
You can now track app install button data in Search Console, if that's your thing.
Their language is "...we'll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page." They go on to say that, "when two URLs from the same domain appear
Google has dropped "Web" option from SERPs and now shows the word, "All."
There could be some real signifance to this change in dropping the word Web.
Links have been used as a ranking metric since the dawn of the search engine, but are we in the middle of a period of transition? Users on SEO Chat think (or at least hope) so.
Users on WebmasterWorld are talking about predictions and emerging trends in SEO for 2016 - it's a great topic so far.
Although a Penguin update was supposed to be on its way this month, Google's now saying that it probably won't happen until early 2016.
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