Now that Google is indexing HTTPS pages by default there are sure to be plenty of converts.
SEL reports that although bait and switch hacking is years old and was supposedly squashed, it seems to be working again for certain terms.
You can now track app install button data in Search Console, if that's your thing.
Their language is "...we'll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page." They go on to say that, "when two URLs from the same domain appear
Google has dropped "Web" option from SERPs and now shows the word, "All."
There could be some real signifance to this change in dropping the word Web.
Links have been used as a ranking metric since the dawn of the search engine, but are we in the middle of a period of transition? Users on SEO Chat think (or at least hope) so.
Users on WebmasterWorld are talking about predictions and emerging trends in SEO for 2016 - it's a great topic so far.
Although a Penguin update was supposed to be on its way this month, Google's now saying that it probably won't happen until early 2016.
How much of this is the result of an error overwring a disavow file, or as the result of other factors, is yet to be discovered, but either way, it's an interesting topic.
Although Google hasn't confirmed it, some Webmasters believe that a third Phantom Update occurred on November 19, 2015.
Google wrote: "we recently completed a major revision of our rater guidelines to adapt to this mobile world, recognizing that people use search differently when they carry internet-connected device
John Mueller replied to a webmaster with an interesting issue recently. They kept a dev site as a subdomain of their main site.
Stories in Yoast SEO weekly recap: Google Rolls Out RankBrain; Wayback Machine Adding History Search; Another Penguin Coming
Google appears to have given its competitors more ammunition in their fight over its "biased SERPs" when a "code push" appears to have demoted its competitors in mobile SERPs, and favouring its own
Google's recently released Search Quality Rater Guidelines emphasize user satisfaction and usability more than they have in the past, it seems.
It's a big ol' 160 page pdf but according to SEL it's a pretty good read. If
Zombie traffic in the world of organic search, not to be confused with the different species of zombie that plagues the world of PPC, is still a problem for many webmasters.
Just because something can be automated doesn't necessarily mean that it should be.
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