The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Handling Large Textual Content

Thread Title: Pages with a lot of Text Thread Url: Thread Description:

When you have to optimize a site that has pages consisting of thousands of words rather than hundreds, what do you do? - Split the pages up? - Leave them as is? - Place on page anchors to different sections of the whole page?

Tricky one eh?

This WPW thread offers some pretty good insight into a) what your options are, and b) the varying views of Search Marketers as to the most effective solution. My personal perference would be to keep the pages long but make good use of a 'page menu' with fragment links to the different 'sections' of the page and to use h tags to delimit the sections.

What say you?

Directory Links that Count - 301's - 302's - Jump Links Etc...

Thread Title: Getting Directory Links That Count Thread Url: Thread Description:

When picking directories to submit too, what do you look for in the way that they link to you? - meta refresh, 302, 301, static page link? - This discussion starts out simply and continues into a fairly technical diagnostic review of the various methods directories use for outbound links. More importantly, which ones will actually count. seobook, Anthoney Parsons & myself all having a lovely time at an as yet quiet new forum ;) - One that will growup to be a good resource im thinking...

Keyword Selection - an Art - Not a Science

Thread Title: Keyword Selection is an Art, Not a Science Thread Url: Thread Description:

Nice basic kw selection piece by Scottie Claiborne including links to kw tools and some comments on real life situations where targeting low volume kw's is appropriate.

Link Building Resources / Why Link Building is Evil

Thread Title: Link Building 101 Thread Url: Thread Description:

Nacho posts a good long list of link related threads and link building resources. Doug Heil quickly makes a guest appearance to remind all that:

excessive link building (is there such a thing) is evil; link building is destroying the web; & the sky is falling.

LInk Theming & The Hilltop Magic Pill

Thread Title: Anyone besides me not swallowed the "Hilltop" magic pill yet? Thread Url: Thread Description:

This thread over at webmasterworld is jam packed with conpiracy theories, wild speculation and misinformation. Im sure it's not quite what moderator bakedjake was looking for when he asked if it was only him who hadn't swallowed the hilltop magic pill

It's also full of some very well thought out theories on post florida google and some first hand experiences to corroborate those theories. Take this from Caveman:

Evidence of affiliation assessment is apparent to me, but with a caveat. We saw after Florida (when I believe Hilltop kicked in) that - in several commercial categories where we had multiple site entries with insufficient identity safeguards - we lost a bunch of those sites...meaning that their positions in the SERP's dropped dramatically. That was interesting. What was also interesting was that in most of those categories, our lead site maintained its overall position or even benefitted.

Of note, after taking care of items related to methods for determiniming affiliation, we saw most of the sites come back. And those that did not come back happened to use common templates to others that were again thriving. This seemed to reveal one of the roles that filters were playing in the weeding out process.

That's on page 2 at msg13

Some of the discussion is quite eye opening for me as i've not paid that much attention to any of it thus far, i just trundle along doing what i do and apart from (possibly) gettting a whack on a few sites that may have somthing to do with the discussion i've been pretty much ok.

Well worth a peek.

Definition of a Link Farm

Thread Title: LInk Farming 101 Thread Url: Thread Description:

I think the views in the above linked thread are a little simplistic, link farming is far more sophisticated than that. C blocks, domains, scripts and network server layouts are all factors in a modern, sophisticated link farm.

The adult guys would know far more about this stuff than I but would anyone at Threadwatch care to expand upon the above in defining a link farm?

See also: this thread at SG Define me a link farm

Age of Sites = Better Rankings @ Google?

Thread Title: Proof Of Search Position Based On Age Of Domain? Thread Url: Thread Description:

Wormman at SEOChat starts a discussion that blossoms into some nice small scale research about the age of websites being a big factor in their ability to rank well at Google. Very intelligent and cogent results start showing up on page 2 - so keep reading..

Ethics of PPC Management for Clients in the Same Field

Thread Title: grnidone starts a corking thread Thread Url: Thread Description:

"Because the company I work for makes a percentage of the total spend, we could, conceivably bid these companies against each other for the same terms, thus increasing the spend for both companies, and thus making more money from both."

I think this one will be a hot thread, many of the issues raised will related to PPC's older and wiser brother SEO. I'm expecting a great post from Andrew Goodman even though I'm sure I won't agree with a single word of it.

Speculation on Authority - Sandbox & Theming with Google Personalized Search

Thread Title: Themed by Google - Does Site-Flavoring provide a sandbox exit? Thread Url: Thread Description:

Im really not sure what to make of this, perhaps someone more techy can have a go at deciding if it's just a bit of fun or if there is truly somthing useful to be gained here. Threadwatch member randfish proposes an interesting theory on sandboxing, authority and theming using G personalized search. Go have a look for yourself, lots to see and do and interesting at the very least...

Baking the Authority Site Cake

Thread Title: Ingedients of an authority site Thread Url: Thread Description:

This thread is a bit of a mixed bag, some newbie(ish) assumptions and some authoratitive comments. seobook is the star, offering some insightful thoughts on brand and reputation in the context of aquiring authority site status.

my accurate content might be complete rubish to the next guy. Its not really accurate content that matters so much as reputation & brand.

If people believe in you and you develop a strong reputation within your community then you will be given more leeway when you are wrong and more people will be willing to fully digest statements from your viewpoint.

Jakob Nielson is a perfect example of that. He makes usability statements and they instantly become gospil. It does not mean he is always correct or that his content accurately reflects the entire web around him.

PR Geek Alert: Why does PR appear to be smaller for many sites?

Thread Title: Google Directory Update - PR drops for sites Thread Url: Thread Description:

Veteran WebProWorld posters take tunrs thoughtfully explaining the reason for the drop in PR that many, many sites experienced during the last update. They also discuss why PageRank is kept and average of 1 and the implications of this as the web's number of pages grows.

Google Quick Tip List

Thread Title: What is your best Google Tip? Thread Url: Thread Description:

DP forum members give their "best tips" for optimizing for Google. just skim over it, you'll find a couple of neat things in there amongst the obvious, the untrue and the downright dumb...

Directory Madness - 2 for Penny or a Dime for a Dozen

Thread Title: Are Directories the new FFL? Thread Url: Thread Description:

Funny i should happen across this at SearchGuild, i've been meaning to write somthing similar somewhere for a few weeks...

I mean, really, what the hell is it with this crap? - every tom dick and sally has a damn directory and the forums are littered with webmasters offering free inclusion into this directory or another...

Brad writes:

Back when link pop first got started, Free For all Links FFL sites became all the rage. Then the search engines started filtering them out then they pretty much died from the SEO cannon.

So now directories are springing up faster than ever, riding the current internet bubble and insatiable demand for links.

Are directories going to become the next FFL and get filtered? Can they be filtered? Should they be filtered?

I tend to think yes, they'll either get filtered or whacked, one way or another this madness will probably end with a swift kick in the nuts from the search engines. Most of these things are poorly thought out and badly executed.

I dont do much technical research, but i listen to those that do and word on the cyberstreet has it that these kinds of poor mans links are already being discounted...

Tools for Yahoo Rank Measurement

Thread Title: Anyone know of a GOOD Yahoo SERPS tool? Thread Url: Thread Description:

A small thread as yet but some interesting toys to play with on the subject of Yahoo rankings. I think the one presented by SEOGuy member vivekar is the best: :-)

PR Prowler - Tool Discussion and Reviews

Thread Title: Pr Prowler? Thread Url: Thread Description:

Once you get past the quite amusing observations that PR Prowler has a toolbar PR of 4! You can find some nice honest sounding member reviews of the product.

The thread started a couple of months ago and is still active, if your looking for a PR tool to find link partners I hear it's not bad, but do check out the thread..

This, from SEOChat member keitht

I second that motion. Worth my hard earned bucks, it basically does what it says. My only beef is that it seems to freeze when you try and give it much higher than the stock 1000 URL's to retrieve. I can't say this for sure is a bug as I haven't tried on any other machines, but given the simplicity of the program i'd be shocked if it was actually choking because of my system. It basically just runs halfway up the process bar and won't retrieve any more URL's in numbers like 20,000.

PR 10 via 301

Thread Title: Brilliant Programmer Successfully Fools Google (not) Thread Url: Thread Description:

From DigitalPpoint.

I thought this was interesting, especially in the context of link building and for those who purchase links based on the color of the greenbar.

The thread discusses a site that cloaked for Google and 301'ed requests from Googlebot back to the ToolBar update the sneaky old so and so's home page went PR 10. The cache is a bit of a giveaway as it shows the Google home page, plus all the backlinks are from, yup

Something to consider in any future link purchasing endeavours. Caveat Emptor!

Targeting Local Search

Thread Title: Targetting Local Search Thread Url: Thread Description:

WMW moderator pageoneresults gives a practical example of some of the basic on site ways in which one can target local search. It's a good post on it's own, but at the time of writing, it's on it's own! - Let's hope some others pick up the thread, it's an interesting subject if you work for clients with limited distribution/sales areas.

One of the very first issues we needed to address were all of those visitors finding the client using general search terms and not refining their search to their local area. It's great to have the #1 position for a money term but, only if it brings an ROI. In some instances, it can have a negative impact as the company will now receive requests from consumers that they cannot service. What do you do in a situation like that?

Adgooroo - Adwords Competitive Intelligence Tool

Thread Title: Google AdWords Competitive Intelligence Thread Url: Thread Description:

Added: Dont miss the first comment on this post. Adgooroo have kindly offered a discount to Threadwatch readers on top of the free month's trial.

You'll have to be the judge of this one, i know very little of adwords. The feature list looks rather impressive...

AdGooroo can answer a variety of strategic marketing questions, such as:

* Where, when, and how much are my competitors advertising? * What new competitors are entering my industry? * What new campaigns have my clients, prospects, or competitors launched in the past week? * What keywords are my competitors targeting? * How am I positioned relative to my competitors on my most profitable keywords? * Are any of my competitors making unauthorized use of my trademarks? * How have my competitors changed their ad copy over time? * How does my campaign compare to my top competitor’s?

Specific features include:

* Historical archive of competitors' ads * Trademark infringement search * Industry map * Detailed Keyword map * Detailed analysis of competitors' campaigns * Compare two campaigns in a side-by-side fashion * Diagnose "unhealthy" keywords and get recommendations on how to correct them.

Deep Linking - Inbound & Outbound

Thread Title: Link Deep or Link Shallow - Can deeper external links help you out? Thread Url: Thread Description:

SEOChat member and Threadwatch regular randfish starts a mostly speculative debate on the benefits to be gained from large numbers of inbound deeplinks. The thread also covers outbound deep links.

I see two good arguments for why linking deep could be more beneficial than linking to the the homepage. First, it's logical to assume that a site with many links to its internal pages has good content (otherwise, why would links be pointing there) and it seems more 'natural' and 'organic'. Second, the boost to secondary pages will still provide the site with same overall PR amount if proper internal linking is conducted & hilltop algo could easily be tweaked by Google to include 'expert documents' helping to form an 'authority site'.

If this interests you and you missed this thread about calculating your deep link ratio then check it out while your at it..

Theories on the Mechanics of Queries & Future Algo Implimentations

Thread Title: googles signals and Load balancing Thread Url: Thread Description:

SEW member DaveN speculates quite convincingly on the mechanics involved in a Google search and at what point in the process big G would be able to inject additional ranking factors.

what if Google’s signals ran after the GWS got the speller chacker info and Ads, could they not run a blacklist, spam list, white list or just an extra filter via ip location making the results almost different of everyone… we guess that local search could go live on all G DC’s meaning that if you live in Washington DC and search of “mobile phones” a extra boost would be given to companies that operate from DC ,

what if you linked to a mobile phone site and your site was about coffee mugs then give you a -10 or -20 pen, would that not stop pr selling.. anyway food for thought

Good natured disagreement from fellow search geek Jeremy Goodrich follows and Dodger throws MapReduce and the infamous florida update theory into the mix.

Hard hitting stuff.

On a lighter note, Dave's drive for more repuation points appears to be going very well, the mans a born spammer, i tip my hat to him!