Is google gunning for directory sites? - Some of the guys and girls over at V7N seem to think so..
Stoner3221 of Wow Directory posts a long list of sites that he says were hit by G in recent days. Speculation abounds as to why with Stoner3221 theorizing that it's due to large amounts of affiliate links and general poor quality.
For the record, i run only one small directory which i've abandoned till the new year, it's doing just fine...
At the time of writing, im the only one to have replied to this excellent post by newly appointed SEW moderator Orion, but keep an eye on this one in coming days. My Threadwatch funny bone tells me it's gonna be a cracker! - IMO this is most likely the future of link analysis and thus the future of SEO. - The thread discusses an understandable write up (thank [insert diety of choice] for that!) entitled Page Layout Drives Web Search
Current Academic Link Analysis Research
High level of discussion surounding some papers linked in the first post from johnser. Oustanding speculative musings on the many different theories on current trends in SE link analysis from members Oliver Henniges and claus. This snippet to give you a taster of the level of discussion in here from Oliver Henniges:
I was always wondering what the 'related:'-search command was good for, since it mainly seemd to mirror odp-structures. Now, with Menczer basing their "semantic-similarity"-coefficient on distance within the odp-tree (which is not a tree), I getthe feeling that such issues have been incorporated in some way into the ranking-algos, thereby lowering the impact of backlinks and PR. This would explain why - as pointed out elsewhere - so many dmoz-dupes and pseudo-directories polluted recent search results on less-competitive terms. If this be the case i would estimate current state of google findings as a first approach to such cluster-analysis, imperfect, and to be improved in the near future.
Im way to stupid to get most of it, but then it is late in Denmark so i'll have another go in the morning! Great stuff guys...
Slickest Link Building Tricks
Here's a thread started in August this year. It's just been revived by fathom thus making it worthy of including here as an active discussion. Check out this little gem from massa aka. Bob Massa of Search King fame:
#1. By far, of these three slick ways, this is the slickest.
Pissing people off using graphics and obscure phrases, (usually taken out of context), so that when the pisseee, (or their cronies), wants to discuss it, they have little choice but to link to the page. Do it correctly and the anchor text is built in.
There's tons of the good stuff in this thread, a genuine "must read" for link builders.
I gave these guys a rough ride a few days ago for forum spamming. I've been taking a peek at the product and some of the threads and decided to give them a break ;-)
We all want links and finding link partners can be a harrowing task, once found we have to worry about neighborhoods, about reciprocal or three way, are we getting our money's worth etc etc...
There are and have been a few attempts at creating link exchanges and most just fade into obscurity. LinkitForward.com may very well go the same way but i've not seen anything cause this much forum activity in some time.
I invited the owner of LinkitForward to come have his say on 3 main points:
What's the story with the amateur forum spammers?
What is concept behind LinkitForward and
How the project is going so far
If you want to ask questions, take the forum thread above or ask balthazar [insert real name here heh..] here...
What's the fastest way to get incoming links?
Some tongue in cheek answers from some of the members over at WMW and some excellent queries to plug into Google to find places to submit.
This from martinibuster:
* Post something so dumb that bloggers will make derisive comments and link to you
* Post something funny (viral)
* Post hateful and venomous content that will make people hate you so much they will link to you and warn people not to visit
* Offer free downloads of sick videos and pics (one site
achieved a PR 9 doing this)
and my personal favorite one liner of the week from bad boy bakedjake
Dont miss the list on page 2, it's not as good as the one my friend Tim gave me [ner ner ner ner neeeer!] but it's pretty good..
If you dont know SEW member orian then let me tell you that this man leaves me spinning, I daren't open his damn paper, it'll give me a nose bleed...
The paper discusses a procedure for the online discovery of on-topic terms. Discovery is based on occurrence and co-occurrence information. It is demonstrated that on-topic analysis is a valuable tool for enabling users to enhance the semantics of theme sites and concept-focused documents. Specific applications to search engine marketing strategies and information retrieval systems are presented.
This is a long work involving competitive queries submitted by professional search engine marketing specialists. It introduces a methodology and procedure called on-topic analysis, which allows users to discover top, broader, narrower, and optimum terms. The notion of term distances is also presented.
(i am going to try to read it but i dont hold out much hope of understanding it ;-)
Free Links and How to Get Them
Check out this thread started by WilliamC over at Web Workshop covers an article written by Ben Fisher at websitehostdirectory.com
It's all about a step by step guide to setting up 100's of free hosting accounts and using them to link to your target site. The guide bit of the article is very good. The thread contains a lot of "great thread!" type comments but have a close look, there are some cool links that will help you find lists of free hosting companies mixed in amongst the chatter.
Press Releases for Link Development
Interesting topic over at wmw. The general concensus seems to be that the ROI on this strategy is poor but there are some excellent tips and recounted experiences on gaining backlinks from for example, contacting columnists directly. I'll leave you with this snippet from the excellent martinibuster:
Are Press Release Services a Waste of Money?
There is less certainty of a backlink when spending that $ on a PR service. I'm interested to know from anyone at WebmasterWorld who has had a positive experience submitting press releases to these services and generating a backlink. How about a temporary boost in traffic?
I have had some success, however, identifying the writers for columns dedicated to specific interest areas then writing them directly. This way, instead of your press release sitting over at the PR Service waiting to be found, you deliver the message straight to the scribe- which is where you want it to be.
Some interesting accounts of how an expired domain does or does not hold it's PR/backlinks if you manage to snap it up quickly enough. Particularly interesting is nmalhot's post early on in the thread:
I have been through 2 PR update cycles and of the 7 the results are as follows:
1 - PR was zero as soon as I put up the site and has yet to go up ... I even linked other sites to this and the PR is stuck at zero. It is a .com domain.
3 - PR dropped 1 notch. 1 is .cc, 1 is .net, 1 is .com.
3 - PR held up. 1 is .com, 1 is .biz, 1 is .org
Building a Hub Site - Thinking about Linking
The guys at seochat are discussing this article by Wayne Hurlbert. The thread is far more interesting than the article. As the members rightly point out, there's no basis/evidence given for any of Hurlberts slightly wild sounding claims.
However, long time hero of mine fathom is in there talking about it and when he speaks, i tend to listen.
Linking Sites in Close IP Ranges
There has been much talk about links from IP's on the same C Blocks of recent months (years?) and the debate continues. Personally i'd sooner cut my ear off than link a bunch of sites on the same C Block together but there are those that think this is rubbish. Member mick sawyer says:
I have 98% of my 190 websites on the same ip block and i have always linked them together with great results.
UNTIL the last month or so ...........
and all the ones that were built only on same ip block links and maybe the odd outside link have dropped somewhere in the bowels of google.
The ones that have links from lots of other sites are all no.1 or no.2.
There was also a very nice discussion recently about unique IP's, Hosting and Unique C Blocks over at SEW started by yours truly with authoritative contributions from NFFC, Marcia, dannysullivan and ihelpyou
This is an outstanding thread born of virtually nothing. kidmercury asks the initial somewhat innocent question about a proposal to build many different websites and linking them to his main target site.
The thread develops into a little WH/BH baiting (im not certain who is baiting who LoL!) shortly after a typically authorative answer from Danny Sullivan at msg15 and then moves on to some nicely thought out posts by I,Brian, NFFC and littleman on the question of Which came first, the angry SE or the SE Spammer?
The real jewel to be found here is the discussion about C block allocations between Chris_D and I,Brian at around msg45