The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Define the Perfect Link - What Makes a Link Sexy?

Thread Title: What is the perfect link? Thread Url: http://forums.digitalpoint.com/showthread.php?t=832 Thread Description:

Okay, grab a drink, pull up a chair and get comfy. This is a belter of a discussion from the good boys and girls at digitalpoint! - In an ideal world, what would constitute the perfect backlink?

Added: I've just noticed it's a revived thread that started earlier this year, it's been active again for a few days though and has lost nothing in value over time...

Dominic kicks off with this:

What is most valuable to you when it comes to getting links: * use of your primary keyword/phrase in the link text (this gets my 1st vote) * getting listed first (or very high up) on the links page * a text link in the middle of a paragraph on a content page * a text link which is as long as possible * the theme of the site linking to your site * the theme of the page linking to your site (this gets my 2nd vote) * the number of total outbound links in the site * the number of links on the page * the pagerank of the page * the number of visitors to the site * the number of clicks the page is from the homepage

The really great posts start at around page two, but dont skim, there's somthing good for everyone in there.

For me, as im a forward thinking kind of chap and like a gamble i'd go for a hybrid of:

use of your primary keyword/phrase in the link text link in the middle of a paragraph on a content page and.. the theme of the site linking to your site

Well, we are speaking hypothetically right, so why not? :-)

What would make a link perfect for you?

YADL: Yet Another Directory List

Thread Title: Best Directories to be in Listed in Thread Url: http://www.seozip.com/forums/thread88.html Thread Description:

Yep, here come another! The realy good thing about YADL threads are that they're not quite so mind numbingly boring as seeing 50% of a forums recent posts page filled up with individual desperate webmasters jockeying for position and submissions to their directories.

This one over at SEOZip only contains a couple we've not linked to before but has a nice little nugget tucked in the middle in the shape of Anthony Parsons' Directorylist.org. He's plonked it in the BETA forum at SEW also if you're interested. - I do wish nandini would do somthing about the awfully long signatures in her new forum hint hint...

More... On the subject of SEW, this directory list came up in this thread just this morning and looks more than a little interesting I think you'll agree.

Theming: What it Means Now & What it Could Mean Later

Thread Title: What exactly does "Theme" mean to google? Thread Url: http://forums.seochat.com/t18401/s.html Thread Description:

SEOChat member nagual brings up the ever popular speculative discussion on theming. Like almost all such threads this one is mostly speculation and wishful thinking masquerading as fact but there are some sensible thoughts and comments in there to. Although much of it's pure speculative chit chat it's a good thread nonetheless, this post from larrysart made me smile in particular..

Does anyone here actually know that any major search engine has the capability to theme anything at all.

Theming has always sounded a little futuristic to me. The remarks on this thread sounds like theming is a rumor that got started, and has taken on a life of its own.

Weighted LInks Rank - An Improvement on the PageRank Algorithm?

Thread Title: The WLR Algorithm Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2704 Thread Description:

SEW member orion presents an algorithm discussed at the 2004 W3C Conference. I found the post very hard to understand not being a mathmatician or an algo geek but randfish responded and put some of it into more everyday terms.

I still dont see how this is any better than PR particularly, but for the algo eggheads it's good stuff by the looks of it...

beta.search.msn.com - How it Compares to Y! and G

Thread Title: MSN Search Debuts Thread Url: http://forrester.typepad.com/charleneli/2004/11/msn_search_debu.html Thread Description:

Forresters Charlene Li takes us through some unscientific sampling of MSN's search beta. The results to me look exactly the same as search.msn.com but then I've given up on trying to guess what's going on over at MSN at the moment ;-)

Charlene on the Near Me local search results:

+ Local search: The “Near Me” button allows a user to find Web pages near a specified location. MSN has started geo-coding Web pages when there’s information. The problem is there are many pages without any geocoding information – for example, a business may have its address only on the “Contact Us” page. Poor content means that the results were also less than relevant – I’ll stick with more localized services like yellow pages and to some degree, Yahoo! Local for now. But I expect that MSN could apply some intelligence that if a page has geocoding information associated with it, that the location could be associated with the other pages on that site as well.

More coverage here:

John Battelle of Battellemedia.com Andy Beal at Searchenginelowdown.com

Are Link Algo's Destroying the Web?

Thread Title: Are Links Hurting Search Relevance? Thread Url: http://webproworld.com/viewtopic.php?t=31464 Thread Description:

Discussion concerning how the link craze may have damaged content relevancy on the internet, especially conerning search engine results.

Will Content Make a Come Back? - Speculation on Future Algos

Thread Title: work on content - be ready..... Thread Url: http://forums.seochat.com/t18152/s.html Thread Description:

SEChat member clasione is talking about content, and how linking may start to play less and less of a leading role in future algo implementations.

The only thing that I could imagine that would be of value is fresh unique content....

I think the new focus that should be in every marketing plan is fresh content - It's simply the only thing left without link pop.... Having a new page on your site for every crawl is probably going to be the king in "clutter cleaning"....

That's what I have been spending most of my time doing now is consentrating on good reivent content that is completely unique from anyting found on the net..... good fresh content that link out to other valuable sources of information has just got to take the cake in the near future...

Whereas i dont think he has it entirely right, i do tend to lend myself to the general theory that fresh content will begin to play a much larger part in the overal ranking algos at some point in the future.

Particularly community driven content. Think on this:

Community driven content is ever changing and always fresh So it fits with the "new pages" theory It is usually, not alway, but usually quite non-commercial which means it would fit nicely with Googles profit motivation ie. They want to give relevant, but non-commerical free serps and make commercial sites pay for adwords

If you couple the above theories/facts with the undeniable fact that Google are getting better at theming - not using it in their algos necessarily but they are getting better on it, i think you may have a winner.

What do you think, somthing in it or just wishful thinking on my part?

Handling Large Textual Content

Thread Title: Pages with a lot of Text Thread Url: http://www.webproworld.com/viewtopic.php?t=31040 Thread Description:

When you have to optimize a site that has pages consisting of thousands of words rather than hundreds, what do you do? - Split the pages up? - Leave them as is? - Place on page anchors to different sections of the whole page?

Tricky one eh?

This WPW thread offers some pretty good insight into a) what your options are, and b) the varying views of Search Marketers as to the most effective solution. My personal perference would be to keep the pages long but make good use of a 'page menu' with fragment links to the different 'sections' of the page and to use h tags to delimit the sections.

What say you?

Directory Links that Count - 301's - 302's - Jump Links Etc...

Thread Title: Getting Directory Links That Count Thread Url: http://www.seozip.com/forums/showthread.php?t=10 Thread Description:

When picking directories to submit too, what do you look for in the way that they link to you? - meta refresh, 302, 301, static page link? - This discussion starts out simply and continues into a fairly technical diagnostic review of the various methods directories use for outbound links. More importantly, which ones will actually count. seobook, Anthoney Parsons & myself all having a lovely time at an as yet quiet new forum ;) - One that will growup to be a good resource im thinking...

Keyword Selection - an Art - Not a Science

Thread Title: Keyword Selection is an Art, Not a Science Thread Url: http://www.isedb.com/news/article/1026 Thread Description:

Nice basic kw selection piece by Scottie Claiborne including links to kw tools and some comments on real life situations where targeting low volume kw's is appropriate.

Link Building Resources / Why Link Building is Evil

Thread Title: Link Building 101 Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2616 Thread Description:

Nacho posts a good long list of link related threads and link building resources. Doug Heil quickly makes a guest appearance to remind all that:

excessive link building (is there such a thing) is evil; link building is destroying the web; & the sky is falling.

LInk Theming & The Hilltop Magic Pill

Thread Title: Anyone besides me not swallowed the "Hilltop" magic pill yet? Thread Url: http://www.webmasterworld.com/forum3/26504.htm Thread Description:

This thread over at webmasterworld is jam packed with conpiracy theories, wild speculation and misinformation. Im sure it's not quite what moderator bakedjake was looking for when he asked if it was only him who hadn't swallowed the hilltop magic pill

It's also full of some very well thought out theories on post florida google and some first hand experiences to corroborate those theories. Take this from Caveman:

Evidence of affiliation assessment is apparent to me, but with a caveat. We saw after Florida (when I believe Hilltop kicked in) that - in several commercial categories where we had multiple site entries with insufficient identity safeguards - we lost a bunch of those sites...meaning that their positions in the SERP's dropped dramatically. That was interesting. What was also interesting was that in most of those categories, our lead site maintained its overall position or even benefitted.

Of note, after taking care of items related to methods for determiniming affiliation, we saw most of the sites come back. And those that did not come back happened to use common templates to others that were again thriving. This seemed to reveal one of the roles that filters were playing in the weeding out process.

That's on page 2 at msg13

Some of the discussion is quite eye opening for me as i've not paid that much attention to any of it thus far, i just trundle along doing what i do and apart from (possibly) gettting a whack on a few sites that may have somthing to do with the discussion i've been pretty much ok.

Well worth a peek.

Definition of a Link Farm

Thread Title: LInk Farming 101 Thread Url: http://forums.digitalpoint.com/showthread.php?t=4795 Thread Description:

I think the views in the above linked thread are a little simplistic, link farming is far more sophisticated than that. C blocks, domains, scripts and network server layouts are all factors in a modern, sophisticated link farm.

The adult guys would know far more about this stuff than I but would anyone at Threadwatch care to expand upon the above in defining a link farm?

See also: this thread at SG Define me a link farm

Age of Sites = Better Rankings @ Google?

Thread Title: Proof Of Search Position Based On Age Of Domain? Thread Url: http://forums.seochat.com/t17923/s.html Thread Description:

Wormman at SEOChat starts a discussion that blossoms into some nice small scale research about the age of websites being a big factor in their ability to rank well at Google. Very intelligent and cogent results start showing up on page 2 - so keep reading..

Ethics of PPC Management for Clients in the Same Field

Thread Title: grnidone starts a corking thread Thread Url: http://forums.searchenginewatch.com/showthread.php?t=2567 Thread Description:

"Because the company I work for makes a percentage of the total spend, we could, conceivably bid these companies against each other for the same terms, thus increasing the spend for both companies, and thus making more money from both."

I think this one will be a hot thread, many of the issues raised will related to PPC's older and wiser brother SEO. I'm expecting a great post from Andrew Goodman even though I'm sure I won't agree with a single word of it.

Speculation on Authority - Sandbox & Theming with Google Personalized Search

Thread Title: Themed by Google - Does Site-Flavoring provide a sandbox exit? Thread Url: http://forums.seochat.com/t17782/s.html Thread Description:

Im really not sure what to make of this, perhaps someone more techy can have a go at deciding if it's just a bit of fun or if there is truly somthing useful to be gained here. Threadwatch member randfish proposes an interesting theory on sandboxing, authority and theming using G personalized search. Go have a look for yourself, lots to see and do and interesting at the very least...

Baking the Authority Site Cake

Thread Title: Ingedients of an authority site Thread Url: http://www.seozip.com/forums/viewtopic.php?t=34 Thread Description:

This thread is a bit of a mixed bag, some newbie(ish) assumptions and some authoratitive comments. seobook is the star, offering some insightful thoughts on brand and reputation in the context of aquiring authority site status.

my accurate content might be complete rubish to the next guy. Its not really accurate content that matters so much as reputation & brand.

If people believe in you and you develop a strong reputation within your community then you will be given more leeway when you are wrong and more people will be willing to fully digest statements from your viewpoint.

Jakob Nielson is a perfect example of that. He makes usability statements and they instantly become gospil. It does not mean he is always correct or that his content accurately reflects the entire web around him.

PR Geek Alert: Why does PR appear to be smaller for many sites?

Thread Title: Google Directory Update - PR drops for sites Thread Url: http://www.webproworld.com/viewtopic.php?t=30338 Thread Description:

Veteran WebProWorld posters take tunrs thoughtfully explaining the reason for the drop in PR that many, many sites experienced during the last update. They also discuss why PageRank is kept and average of 1 and the implications of this as the web's number of pages grows.

Google Quick Tip List

Thread Title: What is your best Google Tip? Thread Url: http://forums.digitalpoint.com/showthread.php?t=4437 Thread Description:

DP forum members give their "best tips" for optimizing for Google. just skim over it, you'll find a couple of neat things in there amongst the obvious, the untrue and the downright dumb...

Directory Madness - 2 for Penny or a Dime for a Dozen

Thread Title: Are Directories the new FFL? Thread Url: http://www.searchguild.com/tpage16447-0.html Thread Description:

Funny i should happen across this at SearchGuild, i've been meaning to write somthing similar somewhere for a few weeks...

I mean, really, what the hell is it with this crap? - every tom dick and sally has a damn directory and the forums are littered with webmasters offering free inclusion into this directory or another...

Brad writes:

Back when link pop first got started, Free For all Links FFL sites became all the rage. Then the search engines started filtering them out then they pretty much died from the SEO cannon.

So now directories are springing up faster than ever, riding the current internet bubble and insatiable demand for links.

Are directories going to become the next FFL and get filtered? Can they be filtered? Should they be filtered?

I tend to think yes, they'll either get filtered or whacked, one way or another this madness will probably end with a swift kick in the nuts from the search engines. Most of these things are poorly thought out and badly executed.

I dont do much technical research, but i listen to those that do and word on the cyberstreet has it that these kinds of poor mans links are already being discounted...