When it comes to small business, almost every day someone is pitching them on the value and importance of social media.
"Selfies" can be extremely valuable to a brand.
Pinterest has long been thought of as a network with a very strong female user-base but in an effort to expand they're trying hard to capture the male demographic and become a social platform with
Twitter recently purchased Indian startup ZipDial, which helps to build brand equity through on going mobile engagement.
The Superbowl Halftime Show is at the point where it (arguably) overshadows the actual game, with the performers and ads discussed long before and after the big day.
Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes.
Pinterest had been beta testing their "Promoted Pins" advertising product and found some great success with it. They now plan to roll this out to all of their partners at the start of 2015.
Almost half of us have visited a brand’s Facebook Page and about 40% of the one of us who did, clicked like.
We all remember the missing child pamphlets and milk cartons beginning in the 70’s and 80’s as they began the first outreach for missing and abducted children.
Gifs, those animated images that are everywhere on the web except Facebook, can now be made by anyone.
Facebook is creating the opportunity to push social media promotion as a step higher up in the conversion funnel of a business.
"Fear of Missing Out" is a real thing - the acronym "FOMO" has been included in the Oxford English Dictionary.
Many people know that having lots of fans is great, but getting them to actually see what you post is the real goal.
As reported in SERoundtable, Google Trends will now display the Top 200 videos that are currently trending on YouTube.
A new video social network named Ocho is being launched which promotes the ability for users to easily create and share short (8 second) high quality videos.
Someone probably told @UPS social media department about how influencer outreach is a truly awesome branding tool.
Ello is generating some buzz lately as a new social media platform specifically positioned as the "anti-Facebook." http://www.searchenginejournal.com/ello-new-facebook-killer-15-minute-fame-flame/1
With as much industry noise out there as there is today, how can you stay our climb to the top when your content for social media outlets has been maximized or has become stale?
If you are looking for the answer, there's none yet... Google Plus is a good student of his older sister Google Search. Why not just clearly say what went wrong?
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