One thing I used to love about Google search was the breadcrumb feature, where I could click on the link to a higher level category page if the main link Google served me was not what I was actuall

Who could have thought!

Interesting and very detailed article on operationalizing content marketing within an organization for link acquisition

http://www.movoto.com/blog/movoto-com/buzzfeed-for-real-estate/

Google is rolling out curated medical knowledge into the SERPs for about 400 different medical conditions (to start).