The data point to "boring"

Agreed.  That graph of traffic levels over the last 2 years points to a site that is, overall, healthy from an SEO perspective.  The June drop is just part of their established seasonality where traffic begins to crater into the summer and early fall.

 

However, that graph, and this one, also point to something that would have me *reallly worried* if I was AOL, or even an editor at TC:

 

 

Ever since their acquisition by AOL (point G on the graph), their brand has become less popular.  Back in 2005, TC made their presence known in the startup community as the place where you *had* to be mentioned.  Your startup getting coverage on TC was a big deal.

 

Now it's more of a "meh" deal.  In an industry where "buzz" and "cool" count for a lot, nothing is an un-cool as getting bought by AOL.  Can you think of anything AOL has touched that isn't incredibly mediocre?  AOL is where innovation goes to die.

 

As a result of a stellar backlink profile, and prolific editors, TC still gets plenty of organic search traffic.  But TC is turning into another huge hulking black hole on the internet.  It pulls in traffic simply because it's so massive.  But that's why people end up there, not because they seek it out.

The data point to "boring"

Agreed.  That graph of traffic levels over the last 2 years points to a site that is, overall, healthy from an SEO perspective.  The June drop is just part of their established seasonality where traffic begins to crater into the summer and early fall.

 

However, that graph, and this one, also point to something that would have me *reallly worried* if I was AOL, or even an editor at TC:

 

 

Ever since their acquisition by AOL (point G on the graph), their brand has become less popular.  Back in 2005, TC made their presence known in the startup community as the place where you *had* to be mentioned.  Your startup getting coverage on TC was a big deal.

 

Now it's more of a "meh" deal.  In an industry where "buzz" and "cool" count for a lot, nothing is an un-cool as getting bought by AOL.  Can you think of anything AOL has touched that isn't incredibly mediocre?  AOL is where innovation goes to die.

 

As a result of a stellar backlink profile, and prolific editors, TC still gets plenty of organic search traffic.  But TC is turning into another huge hulking black hole on the internet.  It pulls in traffic simply because it's so massive.  But that's why people end up there, not because they seek it out.