PPCall has a LOOONG way to go

Anyone who has run campaigns accross TV, Radio, Newspapers and the internet know that the cost-per-call varies WIDELY with the origin of the call. Typically, conversion rates change as well and you can make it work with the right call center script for the right type of customer. With PPCall going to the web, I can only see this wide variation in conversion rate being fed to the merchant without any controll over conversion.

It's the CPM model all over again in my opinion - *before* advertisers wised up about tracking. You pay a flat fee for a wide range of crap vs good, but you won't ever have the tracking you have for CPC.

In out, in out, you shake it all about...

Maybe the change will happen next update? I doubt the hand job happened as they sent to email - too, too complicated.

In out, in out, you shake it all about...

Maybe the change will happen next update? I doubt the hand job happened as they sent to email - too, too complicated.

I wonder how much of the MLS

I wonder how much of the MLS data will be made visible. There's a big difference in the levels of MLS reporting. If it's on the higher end, could be some cool mashups in the pipeline.

Google needed to

do this for a few reasons, one of which is dupe content. Listings were getting uploaded multiple times.

I applaud REInfoLink for their actions and am at odds with HAR's decision. In NoCal, Prudential California Realty had already cut a deal with Google. It is better to do this at a company level because it drives the consumer back to the company, not to the local Realtor association. It's always about the data, and unfortunately too many brokers fail to understand this.

Secondly, Zillow announced last week that anyone could advertise their property for sale on Zillow. Unlike Base, Zillow has just about every US property in their database, so simply attaching a for sale sign to it is easy and put the control in the hands of the owner or the owner's representative.

Realtor.com is quickly losing ground, with local mls boards around the country pulling their listings. Most recently and notably was Seattle pulling their data feed from Realtor.com. While I dont see HAR's actions to be widely replicated, I do see more brokers following Prudential's lead.

hey, it's their search

hey, it's their search engine :)

I don't believe in hats anyway

I think calling Rand a blackhat is just as much of a stretch as redefining relationship building to be equal to taking kickbacks - it's BS.

As far as I'm concerned, there ARE no hats - only business ethics. And those, my clients and I determine... not Google.

"Search" not "Analytics"

This feature was pulled from search tools and not from the GA platform.

Great article and good analogy Shawn

your DMOZ 2.0 quote had me laughing!

I love being the unpaid human

I love being the unpaid human element to the Google algorithm.