Fred is Confirmed as a "Quality Update," But Not Everyone is Buying That

Well...everyone seems to have interpreted John Mueller's comments as confirming that it is a quality update anyway.

Google Wants the Mobile First Index to Launch "Quality Neutral"

That basically means that they want to make sure the mobile first index won't negatively impact search results.

Your Forums Are Probably Not Bringing Your Site Down

Think that your forums and the loose, user-generated content generated there is bringing your whole site down?

AdWords Exact Match is About to Become...Inexact

Do you use exact match targeting in AdWords? Then you'll want to read about this.

Google Has Updated Their Quality Rater Guidelines with Info About Fake News, Dubius Claims, and Clickbait

Curious about how Google is planning to tackle hate sites, fake news, and misleading information?

Have You Met Fred?

Google's latest update was jokingly named "Fred," as a dig at SEOs who like to name every "big" thing that happens in the SEO sphere.

Google's Ranking Factors May Not Always Be Constant

If you think all sites are weighed the same way for every query, you might be in for a surprise.

Why Has Google STILL Not Fixed Their Direct Answers?

Fake, weird, bizarre, and misleading information is still showing up in Google's direct answers and knowledge graphs.

Aaron Wall on Google Squeezing Organic Out (Nov 2016, but worth reading again)

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DMOZ: The Open Directory Program, Will Close on March 14, 2017

Directories have been waning in strength and authority for years, but DMOZ was always a "last bastion" sort of site. Even DMOZ, today, isn't what it once was.

Large recent DA drop? 3+ full points. Possible cause per Rand @Moz

I track about 200 sites in the small business / marketing / social media / tech niche and almost all of them saw about a 3+ point drop in DA all at the same time. 

Ahrefs: SEO Mythbusters: Top marketers share the most counterintuitive SEO truths

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Jigsaw, a Division of Google, Unveils New Machine Learning Tool to Remove "Toxic Comments"

We can all guess at what "toxic comments" are. There are enough of them on the web that it's a pretty easy "know it when you see it" judgement.

The February 7th Update May Have Been Phantom

The Phantom strikes again! Google's Phantom menace! Alright, that's enough of that I guess.

Google's Mobile First Index is Still Trundling on Towards a Launch

I was actually under the mistaken impression that tests for the mobile-first index were already live. Oops!

Was There an Algorithm Update on February 7?

Word on the street is that a lot of webmasters saw their sites jumping hither and thither last week.

Google’s Biggest Search Algorithm Updates of 2016 [Gifographic]

This information should be helpful to SEO experts when planning their strategies this year. Details on which updates were rolled out when according to E2M Solutions. 

Google Doesn't Care About Your 404s

Every week I find myself shocked to learn about a new dumb thing that SEOs think will get their site to the first page.

Pinterest and PPC

You've heard about buyable Pins, right? Now Pinterest wants to kick it up another notch with PPC.

Google Tools - Can Ya Trust 'Em?

Yet another question as timeless as SEO itself - can you trust Google's tools?