The pros and newbies of WebmasterWorld have gathered to talk about some common link building mistakes.

Penguin 4.0 has some features that are very new - but that doesn't mean everything has changed.

Google launched Penguin 4.0 this morning. It is said to be more granular, focusing more on spammy pages rather than websites as a whole.

Armchair commenters of the world, rejoice - Disqus is bringing AMP support to comment sections everywhere.

Few things can cause such a stir in the SEO world as a significant change in Google rankings, not least because such changes are so unusual.

John Mueller gave a direct and simple "No," to answer the question of whether code to text ratios are a ranking factor.

Looks like for some users, the 3-pack (once a 6-pack) has become a 2-pack!

Here's a topic that comes up every now and then - are products like Google Analytics and Chrome really useful, or are they just sabotaging you from the inside?

From now on, Google says that only reviews that are "directly produced by your site" can be marked up.

In order to get some stars and seller reviews showing up in AdWords ads, businesses are currently told that they need at least 30 reviews.

In an effort to provide easier access for mobile users to webpage content, Google announced it will start lowering the rankings of websites with "intrusive interstitials" starting on January 10, 20

Used to be, you could only have three AdSense ads on a page at a time - but no longer!

I should have known better - there are always a few jerks who take a great thing and abuse it.

The Right to be Forgotten saga is one of the more interesting stories surrounding Google (for me anyway, since I was the oldest sibling this is how I watch big brothers fight).

Google's Keyword Planner, an AdWords tool, is now restricting the amount of data available to non-advertiser or low budget accounts.

So Mozilla has a new browser add-on for Firefox called Test Pilot, which displays a link to the Wayback Machine whenever a user hits a 404 page.

On April 21st I reported that ads were spotted in the More Places section of local results in Europe.

Google is just ALL about AMP lately. And the rumor mill always seems to posit that what Google likes, it gives a SERPs boost to.

Webmasters all over the world can't wrap their heads around some of Google's data reporting. And it's not surprising, because some of those reports are pretty difficult to understand.