Link Building Mistakes

The pros and newbies of WebmasterWorld have gathered to talk about some common link building mistakes.

Penguin 4.0: Some Things Change, Some Things Stay The Same

Penguin 4.0 has some features that are very new - but that doesn't mean everything has changed.

Penguin 4.0...for real this time

Google launched Penguin 4.0 this morning. It is said to be more granular, focusing more on spammy pages rather than websites as a whole.

Comments Get AMP'd Up

Armchair commenters of the world, rejoice - Disqus is bringing AMP support to comment sections everywhere.

Possible Google Mobile Update Causes Widespread Drop In Rankings

Few things can cause such a stir in the SEO world as a significant change in Google rankings, not least because such changes are so unusual.

Code to Text Ratios Have ZERO Impact on Your Rankings...But May be Indicative of Other Problems

John Mueller gave a direct and simple "No," to answer the question of whether code to text ratios are a ranking factor.

Remember When There Was a Local 6-Pack? Me Too...

Looks like for some users, the 3-pack (once a 6-pack) has become a 2-pack!

Is Google Using Your Visitor Data Against You?

Here's a topic that comes up every now and then - are products like Google Analytics and Chrome really useful, or are they just sabotaging you from the inside?

Google Changes Local Review Schema Guidelines

From now on, Google says that only reviews that are "directly produced by your site" can be marked up.

Some Sellers Report an Increase in Required Reviews for AdWords Star Ratings to Appear

In order to get some stars and seller reviews showing up in AdWords ads, businesses are currently told that they need at least 30 reviews.

Interstiti-aloha

In an effort to provide easier access for mobile users to webpage content, Google announced it will start lowering the rankings of websites with "intrusive interstitials" starting on January 10, 20

Was the 3 Ad Limit Lifted For AdSense?

Used to be, you could only have three AdSense ads on a page at a time - but no longer!

Google Keyword Planner Update - As Usual, A Few Jerks Ruined a Good Thing

I should have known better - there are always a few jerks who take a great thing and abuse it.

Bing modifies its handling of Right to be Forgotten requests

The Right to be Forgotten saga is one of the more interesting stories surrounding Google (for me anyway, since I was the oldest sibling this is how I watch big brothers fight).

Things Go From Bad to Worse For Keyword Planner

Google's Keyword Planner, an AdWords tool, is now restricting the amount of data available to non-advertiser or low budget accounts.

Mozilla's new Test Pilot add-on illustrates where SEO and User Experience collide

So Mozilla has a new browser add-on for Firefox called Test Pilot, which displays a link to the Wayback Machine whenever a user hits a 404 page.

Ads in the Three Pack

On April 21st I reported that ads were spotted in the More Places section of local results in Europe.

AMP is Awesome, but Doesn't Cause a Rankings Boost!

Google is just ALL about AMP lately. And the rumor mill always seems to posit that what Google likes, it gives a SERPs boost to.

Worth its Weight in Clicks

Webmasters all over the world can't wrap their heads around some of Google's data reporting. And it's not surprising, because some of those reports are pretty difficult to understand.

301 Redirects Rules Change: What You Need to Know for SEO