KRAKEN uses machine learning to optimize videos for virality

What if you could get more people to view and share your videos and stay on them longer by basically split testing which image in the video works the best?

The Specter of a Mobile SERPs Index

A tweet from Gary Illyes has some webmasters speculating about a future "mobile only" index.

Panda and Penguin News Today

News so nice, Search Engine Land had to print it twice.

The Sustainability of Today's Content Factory

Weak content seems to be the subject of ridicule almost everywhere on the net, but it's still being created.

Click Fraud Could Cost Advertisers $6.3 Billion in 2015

The bots are taking over, and that's bad news for advertisers.

Did Google Peak Last Year?

comScore indicates that, once again, Google is down and Bing is up.

Google Announces Brotli, An Open Source Compression Algorithm, In a Somewhat Bizarre Blog Post

It means "small bread" in Swiss German :)

Concerned About Google's 3-Pack Snack Pack?

It's a "mixed bag" when it comes to the positive or negative impacts of Google's new Snack Pack.

In SERPs, Second Place Sites With Rich Snippets Get More Clicks Than Position 1 Sites, Says Study

A study by Blue Nile Research asks, "Is position 1 still the holy grail of search?" If you're going for clicks maybe you don't need to be number 1.

Repeated violations of G webmaster Guidelines will lead to futher action

Google says that repeated violations of their webmaster guidelines will lead to further action

The Intersection Of Content Marketing And SEO

Content marketing and SEO work so well together because they are really about the same two things: giving your people exactly what they want.

Google's Knowledge Graph Says: Don't Quit Your Day Job

A bit of fun for today. From the Twittersphere, Google for "cartoonist" and you'll get a little career advice right away.

Google Thinking About Adding Structured Data Markups to its Ranking Algorithm?

John Mueller mentioned it in a Google Hangout recently, but it remains to be seen whether this was just him cleverly deflecting a question or actually opening a window.

Google + Twitter = Instant Articles... Wait, What?

As a response to similar pushes from Facebook, Apple and Snapchat, Google and Twitter are teami

67% of consumers read your reviews: good is Good but a little bad is Great

Moz just published a study of 1000 consumers, revealing that 67% of consumers - that's more than

Yandex Cracks Down on Link Sellers

Russia's largest search engine seems to have finally said "enough is enough"...when it comes to sellers, at least.

RESEARCH by Eric Enge: Does Google Treat URL Mentions Like Links?

Keyword Mysticism

As Fathom says, "The original premise for Keyword Density is not just flawed it is complete irrelevant to ORGANIC Search".

FTC Cracks Down on Videos and Tweet Promotions

Videos without proper endorsement disclosures are being targeted by the FTC, according to the SEM Post.

Resellers Are Coming to Yahoo!'s Preferred Partner Program

The reactions to this piece of news run the gamut.