I don't even know where to start. MarketingExperiments recent article, "Harnessing Social Media - Web 2.0 Grows Up - Free Internet Traffic," has so many holes and is so off the mark, it makes me wonder if they've been sipping too much of grandpa's cough syrup over there.
Danny Sullivan highlighted that Google is growing careless about publishers clicking their own ads:
Accidents happen from the Google Inside AdSense blog today caught my eye. Apparently, lots of publishers accidentally click on their ads and write in to Google to say sorry. Don't worry, says Google, "chances are we've already detected your clicks on your ads and discounted them." Bull.
Seriously, bull. Here's an example. Over on my personal blog Daggle, I have AdSense ads. If I accidentally click on one of those ads, how does Google know that it was me the blog owner that did that and thus automatically issues a credit?
Maybe they are trying to offset for the recent MFA purge.
I love listening to music via http://pandora.com/ whenever I'm not home, don't have an MP3 player, etc. I'm probably behind on when they first started advertising this way... but just noticed that they're rebranding the Pandora site every few times that I click through to refresh. The adverts appear to be Doubleclick URLs.
Fast announced the release of their new ad service:
Fast Search and Transfer on Monday released FASTMedia, software that lets media companies like newspaper publishers deliver results tailored to their local markets without striking revenue-sharing deals with search companies.
How long will it be until these newspapers make a common practice of selling classified ads as content that gets indexed and ranked, like Forbes does?