SmartVideo Launch Live TV for Mobile

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www.smartvideo.com
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Smartvideo, threadlinked above have launch what they say is the first live TV streaming for mobile today. The story comes in via pct - here's the snippet:

SmartVideo have teamed up with ABC News, NBC Universal and The Weather Channel to deliver a live television service for mobile device users. The service is enabled for most consumers operating over a wireless network, and the SmartVideo library allows for a wide range of programming selections so you can choose what to watch, and when to watch it. It has been optimised to deliver a high-quality service at a minimum of 15 frames per second.

Pretty neat, where's the playboy channel then?