Chitika roll out BlogContext - A Contextual Ad Program for Blogs

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Thread Title:
BlogContext
Thread Description:

Chitika, who launched back in November last year have just released details of their new Blog program BlogContext

Chitika is an aggregated contextual ad network currently partnered with FindWhat, Espotting, Shopping.com and Commision Junction and a few others.

This from the press release:

In real-time, BlogContext intelligently selects the most relevant ad for the content from the over 500,000 ads in Chitika's network. It adapts as the content of the blog changes, ensuring timely and related advertising. The ads are displayed to the user regardless of how the blog content is being viewed. Alden DoRosario, Co-Founder and CTO for Chitika points out, "Bloggers publish their content on their website, but in reality, they receive most of their viewership through feed technologies such as RSS or Atom. The unique value that BlogContext brings is that the contextual text-based ads are also distributed as a part of these feeds, significantly increasing revenue potential."

Ads are In Feeds Also...

According to Chitika the ads will be seen however a blog is viewed. This from co-founder Alden DoRosario:

"Bloggers publish their content on their website, but in reality, they receive most of their viewership through feed technologies such as RSS or Atom. The unique value that BlogContext brings is that the contextual text-based ads are also distributed as a part of these feeds, significantly increasing revenue potential.

Pitching Blog Companies to Incorporate Directly into Systems

Threadwatch member Eadz, who runs the PHP/Smarty based blogging system bBlog told me that he'd been approached by them, as had a number of other larger blog software players to incorporate the new ad network directly into their systems. Smart move if they'll bite, apparently this would be on a commision basis (well what else?) but I didn't manage to get a figure before eadz dissappeard on me :)

It sounds rather good don't you think?

Comments

Chitika launches contextual ads for blogs

Chitika approached me as the developer of bBlog http://www.bblog.com/ , to see if I would be interested in incorporating their service into my software : When this gets incorporated into bblog, clicks on the ad generate revenue. You get a cut and your users (who sign up with our service) get a cut

Thanks Eadz

I've asked Alden DoRosario to stop by and give a bit more detail. Me, im off to bed, catch you all later..

More details - from Chitika

It's great to be here. Thanks Nick. The high level details are on chitika.com so I will cut to the chase.

  • The service is designed to allow bloggers to make money from their blog traffic (web and feed). We believe we are unique in offering bloggers a service to monetize their feed traffic. Checkout the Chitika Blog to see it in action.
  • The BlogContext service works on a revenue share basis with 60% of Chitika revenue being passed down to the blogger. As you know, Chitika is an aggregated contextual ad network -- so we have over 500K advertisers in our system and all ads are contextually targeted.
  • The best part is that we also offer a web service so that blog developers can integrate our CPC text ads into their system. This is what Eaden was referring to in the post above. Think of it like this: If you are generating a blog feed (RSS or Atom) and would like to add CPC text ads to the feed, our service is for you. We are working with a number of developers who have started integrating the ads into their software (e.g. our partner Blogmine has created plugins for MT, Wordpress etc). The developer gets a cut of our revenue -- the exact percentage depending on the type of application and traffic.

I would love to hear your feedback -- the good, bad and ugly. To reach me directly, please leave a comment on the Chitika Blog or send me a pm here.

Quick clarification (forced in here by my CEO:) : Chitika was started in 2003 and offered its first service in March 2004. Our "network of networks" model was launched in November 2004 and that is what Nick was referring to when he said "Chitika, who launched back in November last year".

Chitika

Thanks Alden, nice to see you here :) Please introduce yourself and Chitika in this thread

One thing that worries me about this, not much, but a bit - is how it might impact RSS readership - bloggers are a funny lot, and anything intrusive may get a very swift unsubscribe action for it's trouble. I guess it's a little too early for any relevant stats huh? :)

Im going to check out the blog, subscribe to the feed and give this some further thought, from what i've read, i think it sounds cool. Thanks again..

Ok...

Now i have some questions!

  • How are the ads inserted? I noticed that in the ad was in the middle of the post - how is that done? And if it's done by the blog developer, how do users of blog systems without plugins for chitika incorporate ads themselves?
  • Does it mean pasting code into each entry you make or...?
  • What about FireFox - If all the ads go through blogads.chitika.net then it will be very easy for anyone with FF to just use adblock and never see them again right?
  • How are the ads affected by the new explorer patch that blocks adsense?

Well, that's probably enough to be getting on with eh? heh...

More info

> How are the ads inserted?
The simple way is to copy paste code that we send to you. This code is pasted right into the article text. This allows the publisher the most flexibility in deciding where and how he wants the ads appearing.

The easy way is to install the plugin. The nice thing about this is that you set the option once and then forget about it. Also, the plugin has a lot of features and bells and whistles.

> Does it mean pasting code into each entry you make or...?
If you dont have the plugin, yes. Pasting the code allows the blogger complete flexibility to decide where he wants the ad. For example, on our Chitika blog, we had it centered in the middle of the post.

> What about FireFox - If all the ads go through blogads.chitika.net then it will be very easy for anyone with FF to just use adblock and never see them again right?
This is true and is true for most ad networks.

> How are the ads affected by the new explorer patch that blocks adsense?
Not a problem. The code is a simple anchor + image.

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