Chitika, who launched back in November last year have just released details of their new Blog program BlogContext

Chitika is an aggregated contextual ad network currently partnered with FindWhat, Espotting, Shopping.com and Commision Junction and a few others.

This from the press release:

In real-time, BlogContext intelligently selects the most relevant ad for the content from the over 500,000 ads in Chitika's network. It adapts as the content of the blog changes, ensuring timely and related advertising. The ads are displayed to the user regardless of how the blog content is being viewed. Alden DoRosario, Co-Founder and CTO for Chitika points out, "Bloggers publish their content on their website, but in reality, they receive most of their viewership through feed technologies such as RSS or Atom. The unique value that BlogContext brings is that the contextual text-based ads are also distributed as a part of these feeds, significantly increasing revenue potential."

Ads are In Feeds Also...

According to Chitika the ads will be seen however a blog is viewed. This from co-founder Alden DoRosario:

"Bloggers publish their content on their website, but in reality, they receive most of their viewership through feed technologies such as RSS or Atom. The unique value that BlogContext brings is that the contextual text-based ads are also distributed as a part of these feeds, significantly increasing revenue potential.

Pitching Blog Companies to Incorporate Directly into Systems

Threadwatch member Eadz, who runs the PHP/Smarty based blogging system bBlog told me that he'd been approached by them, as had a number of other larger blog software players to incorporate the new ad network directly into their systems. Smart move if they'll bite, apparently this would be on a commision basis (well what else?) but I didn't manage to get a figure before eadz dissappeard on me :)

It sounds rather good don't you think?