TV and Newspapers Stiffed by Online Video Ads in 2005

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Thread Title:
Growth of online ads hits high speed
Thread Description:

Demand for online video ads by Ford Motor, Colgate-Palmolive and others will contribute to a breakout year for online advertising in 2005 — and spell trouble for newspapers and TV, financial analysts say.

A surge in text ads on search sites Google and Yahoo — combined with more high-speed Internet users — also will help push online ad spending over $10 billion for the first time, analysts say.

This is all well and good, but where's the interactivity?

Newspaper circulation woes will continue in 2005, says a Merrill Lynch report. And cuts at major advertisers Sears and Kmart "could take their toll."

Surprise surprise...



I for one am not demanding any pushy online video ads.

Unless advertisers want to offer up polite little ads that let me interact with their widgets without leaving the article I was reading.

Somehow, I doubt that is what they are talking about...

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