For those that like to do puzzles, maybe you can fathom out the GOOG gameplan by looking at their aquisitions over the last 4yrs - a neat summary provided by Adam Rifkin here:

• 2/2001: Deja
• 9/2001: Outride
• 2/2003: Pyra Labs
• 4/2003: Neotonic Software
• 4/2003: Applied Semantics
• 9/2003: Kaltix
• 10/2003: Sprinks
• 10/2003: Genius Labs
• 4/2004: Ignite Logic
• 6/2004: Baidu
• 7/2004: Picasa
• 10/2004: Keyhole

Buggered if i can work it out heh. Google, just what is it that you want to be?