Amazon in Hot Water over Stealth Marketing Allegations

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Thread Title:
The Hot Startup That's Really An Amazon.com Marketing Ploy?
Thread Description:

Amazon are causing a bit of a ruckus over alleged "stealth marketing" ploys.

At the start of the year we reported on a hot new social networking startup 43 Things where users get to jot down things they want to do, tag them and hook up with other people that want to acheive the same goal.

As it transpires, the start up is run by some ex Amazon employees and it now comes to light that Amazon have aquired (or are the sole investor) in the company and people are starting to speculate whether this was a set up from the start...

Very cloak and dagger eh? what fun....